Go-To-Market Strategist

ABOUT UNIT

Unit is a market leader in embedded finance. We offer ready-to-launch financial services - like banking and capital - and serve millions of end-users across ~100 customers, including Wix, Honeybook, Relay, and more.

We’re repeat founders with technical backgrounds, working hard to build a successful company that we’re proud to work at. Our product moves $40b+ annually and processes 12m+ API calls daily. We’ve raised $160m+ from top investors including Insight, Accel, and 60+ angels.

THE ROLE

We’re hiring a GTM Strategist to help scale Unit’s revenue engine at a pivotal inflection point.This is a hands-on, high-impact role for someone who thrives in ambiguity, is excited to build the systems that drive revenue from the ground up, and wants to help shape the future of embedded finance. You’ll be joining a small but mighty team and will play a foundational role in scaling our go-to-market engine. This role offers a unique opportunity to grow into a leadership path or build deep expertise in complex consultative sales.

For the right candidate, this is a rare opportunity to build an industry-defining company from the ground up.

This is a full-time role based in our New York office (Tribeca), with 5 days/week in person.

KEY RESPONSIBILITIES

• Own the full commercial lifecycle — from sourcing and discovery through solution design, negotiation, and close — with a strong bias toward outbound execution and strategic dealcraft.

• Act as a trusted advisor to founders, CEOs, and product leaders at vertical SaaS and fintech companies, helping them reimagine their product roadmap and monetization strategies through embedded finance.

• Design and iterate on the sales process and playbook, shaping everything from messaging and qualification criteria to tooling and pipeline infrastructure.

• Partner cross-functionally with Marketing and Product to develop and test demand generation strategies, customer narratives, and outbound motions.

• Translate market insights into product direction by delivering structured, high-signal feedback from customer conversations to Product and Engineering teams.

• Represent Unit in the market by leading prospect briefings, partner sessions, and speaking at key industry events and ecosystem gatherings.

WHAT WE’RE LOOKING FOR

• 6–8 years of experience in a consultative B2B sales, founder, or strategic advisory role (e.g. investment banking, private equity, consulting, or GTM at an early-stage startup).

• Proven ability to work cross-functionally, influence without authority, and operate with ownership in ambiguous situations.

• Excellent storytelling and communication skills—you can simplify technical ideas and tailor them to diverse stakeholders.

• Deep curiosity about fintech and excitement about how infrastructure businesses can reshape industries.

LIFE AT UNIT

Working at Unit means joining a global team on a mission to create a more equitable financial ecosystem. We’re a fast-growing team of individuals who are passionate about their work, see the big picture and always seek to empower our clients and their end-customers.