Nursa is revolutionizing the temporary healthcare staffing industry by delivering an unparalleled level of transparency and accessibility to healthcare providers, and living out our mission to enrich the life of every clinician with innovation and opportunity. We’re committed to helping professionals such as registered nurses (RNs), licensed practical nurses (LPNs), and certified nursing assistants (CNAs) advance their careers by giving them the power to choose from available shifts provided by facilities in their area. In turn, Nursa’s marketplace platform technology empowers healthcare facilities to bring in the talent they need without spending time and resources on traditional nursing recruitment processes. By connecting healthcare clinicians and healthcare facilities to fill per diem and on-call shifts, the Nursa marketplace increases access and transparency to the $17 billion temporary clinician staffing industry. We’re a profitable, venture backed startup founded in March 2020 and are rapidly expanding. Your impact will not only be on the business, but also on the daily lives of healthcare providers and the quality of care everyone experiences.
Role overview:
Reporting to the Chief Marketing Officer, the Director of Growth Marketing will build and execute a long-term, multi-channel strategy focused on driving profitable clinician growth in individual markets across the United States. This is an opportunity for an analytically gifted leader to have a massive impact in an incredibly important space.
Responsibilities:
Build and execute a clinician growth strategy in a channel agnostic fashion relying on the data to drive decision-making and budget allocation.
Relentlessly test campaigns to find clinicians where they are which may or may not be more traditional channels.
Drive the vision for team growth and organizational structure, including when to use agencies vs. build in house.
Partner closely with Operations counterparts to launch new markets effectively, nimbly react to marketplace imbalances in a particular market, and maintain market efficiency in developed markets.
Lead a results driven culture focused on helping the company achieve its short and long term objectives in a cost effective manner. We have audacious goals and you will be pivotal in bringing these to fruition!
Qualifications:
10 + years experience in a similar marketing acquisition leadership role, ideally in a marketplace environment.
Deep experience successfully leading and coaching a team in a thoughtful and planful way, driving data driven user acquisition strategy.
Strong understanding of all channels, but doesn’t rely on one specific playbook to accomplish objectives.
Ability to move quickly and get stuff done. We’re a fast moving start-up and candidates need to be comfortable in that environment.
Willingness to travel to Salt Lake City HQ roughly once a month or every other month.
What you get in return:
Opportunity to revolutionize healthcare industry and build both relationships and teams that make a tangible impact
We empower team members to act intelligently and be owners, believing that execution is everything, and have designed a learning-focused environment where you get ongoing support and regular feedback to help you grow
Closing:
Nursa is an equal opportunity employer. We aim to build a workforce of individuals from different backgrounds, with different abilities, identities, and mindsets. Even if you do not meet all of the qualifications listed above, we encourage you to apply!
