Full-Time

Head of Demand Generation

Updated on 5/9/2024

Tecton

51-200 employees

Machine learning feature platform with data pipelines

Data & Analytics

Senior

Remote in USA

Required Skills

Sales

Marketing

Data Analysis

Requirements

Proven experience in a senior growth role, preferably in a fast-paced technology or startup environment.
Strong analytical skills with a data-driven and results-oriented mindset.
Excellent leadership and communication skills to effectively lead cross-functional teams.
In-depth knowledge of digital marketing, user acquisition, and retention strategies.
Familiarity with relevant tools and technologies for data analysis and growth optimization.
Experience building, managing, and developing a growth team.

Responsibilities

Develop and execute comprehensive growth strategies to drive user acquisition, engagement, and revenue growth.
Lead cross-functional teams to optimize the prospect journey and accelerate prospects through the funnel.
Experiment with new channels, tactics, and initiatives to drive scalable growth and maximize ROI.
Analyze data and metrics to identify trends, insights, and opportunities for optimization.
Prioritize and manage resources effectively to ensure the successful execution of multi-pronged growth programs.
Communicate effectively and build trust with stakeholders at all levels of the organization.
Collaborate with product, marketing, and sales teams to align growth efforts with business objectives.
Build a high-performing growth team across events, digital, operations, and ABM/lifecycle marketing.

Role Overview:

As the Head of Demand Generation at Tecton, you will play a pivotal role in driving the company’s growth. You will lead the development and execution of comprehensive growth strategies, leveraging data-driven insights, experiment-driven approaches and creative strategies to maximize acquisition and engagement across all channels.

A successful candidate will have proven experience thinking outside the box, optimizing the ad and channel mix, identifying new channels for growth, crafting compelling marketing campaigns, and enhancing overall customer experiences. You will own the buyer’s journey and the metrics across marketing pipeline and conversion, and lead your team to drive the MQL, SQL, and pipeline targets.

Key Responsibilities

Develop and execute comprehensive growth strategies to drive user acquisition, engagement, and revenue growth.
Lead cross-functional teams to optimize the prospect journey and accelerate prospects through the funnel.
Experiment with new channels, tactics, and initiatives to drive scalable growth and maximize ROI.
Analyze data and metrics to identify trends, insights, and opportunities for optimization.
Prioritize and manage resources effectively to ensure the successful execution of multi-pronged growth programs.
Communicate effectively and build trust with stakeholders at all levels of the organization.
Collaborate with product, marketing, and sales teams to align growth efforts with business objectives.
Build a high-performing growth team across events, digital, operations, and ABM/lifecycle marketing.

Qualifications

Proven experience in a senior growth role, preferably in a fast-paced technology or startup environment.
Strong analytical skills with a data-driven and results-oriented mindset.
Excellent leadership and communication skills to effectively lead cross-functional teams.
In-depth knowledge of digital marketing, user acquisition, and retention strategies.
Familiarity with relevant tools and technologies for data analysis and growth optimization.
Experience building, managing and developing a growth team.

Tecton values diversity and is an equal opportunity employer committed to creating an inclusive environment for all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other applicable legally protected characteristics. If you would like to request any accommodations from the application through to the interview, please contact us at [email protected].

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Tecton

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Website

View Company Profile

Tecton offers a feature platform for machine learning, enabling the creation, automation, and centralization of production-ready batch, streaming, and real-time data pipelines. The platform leverages technologies such as SQL, PySpark, SnowPark, and Python to define feature logic, and supports batch, streaming, and real-time data processing for fresh feature values.

Company Stage

Series C

Total Funding

$160M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights

Headcount

6 month growth

↑ 9%

1 year growth

↑ 18%

2 year growth

↑ 124%

Benefits

Comprehensive health plans

Remote-friendly work environment

Parental leave

Competitive salary, equity and 401(k) savings plans

Wellbeing benefits

Flexible PTO