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Product Marketing Manager
Confirmed live in the last 24 hours
Novisto

51-200 employees

AI & Machine Learning

Company Stage

Series B

Total Funding

$28M

Founded

2019

Headquarters

Montréal, Canada

Growth & Insights
Headcount

6 month growth

16%

1 year growth

65%

2 year growth

248%
Locations
Montreal, QC, Canada • Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Sales
Communications
CategoriesNew
Sales & Account Management
Growth & Marketing
Requirements
  • Bachelor's (BA or BS) degree or equivalent mix of education and experience
  • At least 5 years' experience in product marketing management
  • Experience in B2B marketing (enterprise level - an asset)
  • Ability to take initiative and solve problems with minimum supervision
  • Ability to build strong interpersonal relationships cross-functionally
  • Experience with a SAAS product
  • Strong storytelling skills to be able to translate requirements and features into stories our target audience can care about
  • Excellent written communication skills including the ability to effectively convey information to a wide variety of internal and external audiences
  • Ability to juggle multiple priorities in a fast-paced environment
  • Technical writing experience is an asset
Responsibilities
  • Develop product documentation based on a solid understanding of the target audience, consumer personas, competitive landscape, and product value proposition
  • Develop and execute comprehensive product marketing strategies that align with business objectives, leveraging a data-oriented mindset and applying scientific methodologies
  • Own content creation of all marketing collateral for internal and external stakeholders such as product data sheets, manuals, sales scripts, FAQ, etc
  • Develop product positioning messaging that resonates with target customers' personas
  • Create and present educational training content for customers about product updates
  • Manage the launch of new features or product updates, including release communications, content creation (such as videos), and all product marketing materials including case studies
  • Develop comprehensive sales enablement training to empower business development teams on product benefits and product value against competitors
  • Collaborate with sales team to develop relevant client-facing product material
  • Analyze the results of different product marketing campaigns
  • Develop competitive intelligence for Novisto and communicate developments in market trends to relevant stakeholders