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Full-Time

Senior Social Media Strategist

Confirmed live in the last 24 hours

Alo Yoga

Alo Yoga

1,001-5,000 employees

Eco-friendly advanced yoga activewear designer

Consumer Goods

Compensation Overview

$100k - $120kAnnually

+ Performance Bonuses + Long-term Incentives

Senior, Expert

Culver City, CA, USA

Category
Social Media Analytics
Social Media Strategy
Social Media
Required Skills
Communications
Social Media
Marketing
Asana
Data Analysis
Excel/Numbers/Sheets
Google Analytics
Requirements
  • 6+ years of experience with social media management and analyzing data in a content-driven environment
  • Experience generating and executing large-scale social media campaigns across digital platforms with a track record of growing audiences and delivering on engagement metrics
  • Experience building, executing, and scaling cross-functional marketing programs
  • Experience using platforms such as Asana, Dash Hudson, Google Analytics, Tableau (other social publishing platforms)
  • Experience using Microsoft Excel to organize, manipulate, and analyze data
  • A demonstrated understanding of social platform tools and best practices across Instagram, TikTok, Facebook, X, YouTube, etc.
  • Experience presenting metrics and progress to senior leadership
  • Strong organizational, communication, and writing skills
  • Ability to prioritize, multi-task, and meet deadlines
  • A high degree of drive, energy, accountability, and initiative
  • Ability to build and manage both internal and external relationships
  • Strong deck creation and presentation skills
Responsibilities
  • Oversee and optimize team workflows and deadlines
  • Oversee social media content calendars, considering business goals and objectives including product drops, campaigns, events, and in-store activations
  • Drive weekly, monthly, and quarterly reporting processes for social media results and work closely with the director of social to provide insights, recommendations, and track against KPIs
  • Work closely with the Influencer Marketing team to integrate influencer content to align with the drop calendar and other opportunities
  • Manage agency and analytics platform relationships
  • Provide insights on campaigns and projects to help refine strategies and approaches
  • Maintain up-to-date expertise on social platforms, including APIs and data limitations, social trends, and culture
  • Present to leadership on key social analytics takeaways

Alo Yoga excels in the realm of activewear, seamlessly blending technological sophistication with eco-conscious production methods. This pioneer in high-performance yoga apparel not only champions sustainability but also drives sector standards by translating the demands of a modern lifestyle into stylish yet functional attire. Working here offers an opportunity to be at the forefront of wellness and fashion, making it an ideal environment for those passionate about influencing industry trends and advocating for environmental responsibility.

Company Stage

N/A

Total Funding

N/A

Headquarters

Beverly Hills, California

Founded

2007

Growth & Insights
Headcount

6 month growth

20%

1 year growth

58%

2 year growth

204%