Full-Time

ASO Manager

Inkitt

Inkitt

201-500 employees

Reader-powered publishing platform with data-driven deals

No salary listed

San Francisco, CA, USA

In Person

On-site role in San Francisco, California.

Category
Growth & Marketing (1)
Required Skills
SEO
Video Editing
Graphic Design
Data Analysis

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Requirements
  • 4–6 years of experience in ASO or mobile growth; strong preference for B2C apps with meaningful install volume
  • Proven success improving store conversion, keyword rankings, and average rating through structured experimentation
  • Hands-on expertise with store creatives (briefing, specs, measurement) including screenshots, icons, preview videos, and feature graphics
  • Deep keyword research & metadata experience, plus impact measurement and iteration cadence
  • Experience building and routing to Custom Product Pages/Custom Store Listings with clean tracking
  • Track record improving review UX and managing reply operations at scale
  • Experience securing and maximizing store features through editorial relationships and high-quality promotional assets
  • Global ASO experience: Localization workflows (including translation QA), market prioritization, geo-specific messaging, and per-locale testing/rollout
  • Data-driven mindset: Comfortable with spreadsheets, A/B testing frameworks, and crisp hypothesis writing
  • Excellent cross-functional communication and project management across time zones
  • Multi-language copywriting chops and familiarity with locale constraints (e.g., DE/FR)
  • Basic video/design skills to iterate quickly on assets
  • Familiarity with mobile measurement partners such as Adjust and AppsFlyer and SKAN nuances
  • Experience with subscription funnels and pricing/plan messaging tests
Responsibilities
  • Own portfolio ASO for Inkitt, Galatea, and CandyJarTV across the Apple App Store and Google Play Store. Define hypotheses, run experiments, and roll out wins by app and by market.
  • Optimize creative assets (screenshots, icons, feature graphics, app preview videos) to lift store conversion rate from impressions → installs, per app and locale.
  • Run keyword optimization end-to-end: research, clustering, metadata (titles, subtitles, descriptions), and monitoring to grow keyword traffic and category rank.
  • Create personalized user journeys via Custom Product Pages (iOS) and Custom Store Listings (Play), routing paid and organic audiences with deep links/UTMs.
  • Work with the product team to design and optimize the reviews UX (prompt timing, targeting, reply ops) to drive higher average ratings and review volume.
  • Drive organic traffic via featuring by nurturing Apple/Google editorial relationships, pitching seasonal/promotional content, and ensuring assets are feature-ready.
  • Operate globally: Plan localization, market-specific messaging, right-to-left and character-limited layouts, geo-segmented testing, and seasonal/event-based campaigns.
  • Orchestrate cross-functional execution with creative, product, localization, data analytics, and support/community teams.
  • Drive stakeholder alignment with weekly/monthly updates by app and region: CVR, keyword rankings, category rank, ratings, featuring impact, and install lift by page/variant.
  • Maintain competitive intelligence across genres/markets and share insights to inform positioning and creativity.

Inkitt runs a reader-powered publishing platform where readers can discover and read a wide range of books for free. Readers provide feedback and their reading behavior helps the platform identify which stories have high potential. Authors submit manuscripts, and Inkitt offers publishing deals to those popular with readers, distributing them on GALATEA and other formats. Revenue comes from the author share of book sales and premium content on the platform. What sets Inkitt apart is its data-driven approach: it uses reader engagement data to select books to publish, reducing risk for authors and giving readers a voice in which stories become published. The goal is to connect new authors with readers and build a sustainable, data-informed publishing model that benefits both sides.

Company Size

201-500

Company Stage

Series C

Total Funding

$116.8M

Headquarters

San Francisco, California

Founded

2014

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Simplify Jobs

Simplify's Take

What believers are saying

  • Google Play shows Inkitt at 5M+ installs and 90,000+ reviews, supporting demand.
  • Inkitt launched Ironblood July 15, 2026, with three AI-generated movies and 30-monthly releases.
  • Active open roles in San Francisco and Berlin show continued product-building and monetization investment.

What critics are saying

  • Hastings v. Inkitt, filed July 31 2025, exposes data-tracking and consumer-protection liability.
  • Inkitt’s 2026 hiring slowed sharply, signaling pressure to scale efficiently after expansion.
  • Ironblood’s AI content bets face fast imitation from better-capitalized streamers and studios.

What makes Inkitt unique

  • ReadRank tracks 1,200 signals, turning reader behavior into publishing decisions.
  • Inkitt controls discovery, serialization, and adaptation across Inkitt, Galatea, and Ironblood.
  • The July 2026 Ironblood launch extends proprietary IP into AI-native video production.

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Benefits

401(k) Retirement Plan

Health Insurance

Dental Insurance

Vision Insurance

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
Access Newswire
Jul 15th, 2026
Inkitt launches ironblood, proving AI can now produce hollywood-grade spectacle at streaming speed.

Inkitt launches ironblood, proving AI can now produce hollywood-grade spectacle at streaming speed. Wednesday, 15 July 2026 12:00 PM Company update. SAN FRANCISCO, CA / ACCESS Newswire / July 15, 2026 / The AI Video Platform Shift Has Arrived: Inkitt Turns a Decade of Proprietary Hit-Prediction Technology Into the World's First Fully AI-Generated Action, Sci-Fi, and Superhero Slate Generative AI video has reached the same inflection point broadband internet hit in 2009, the moment a technology shift becomes a business model. Inkitt, the AI entertainment company backed by Khosla Ventures, Kleiner Perkins, and NEA, is positioned to be this era's Netflix, and today it's proving that with the launch of Inkitt Ironblood, the world's first AI-native streaming platform built exclusively for Action, Sci-Fi, and Superheroes. Inkitt Ironblood is debuting with three fully AI-generated movies based on bestselling books written on Inkitt, each made with spectacle-grade production that would typically demand millions of dollars and years of traditional live-action work, delivered instead in a fraction of the time and cost. Inkitt Ironblood will soon release 30 movies per-month, and today's launch includes the flagship titles: The Parasite, Dealmakers Vault, and The Soldier. The launch marks Inkitt's evolution from a consumer content platform into the definitive Operating System for Storytellers, a vertically integrated infrastructure layer for the next generation of entertainment. By pointing its predictive, AI-backed IP engine at big-budget genres, Inkitt is turning breakthroughs in generative video into content produced at a fraction of Hollywood's timelines and cost, and turning that speed into a new, scalable revenue model. THE NETFLIX MOMENT FOR AI VIDEO "In 2009, Netflix pivoted seamlessly into streaming just as broadband internet went mainstream," said Ali Albazaz, CEO and Founder of Inkitt. "They didn't invent the technology. They were perfectly positioned to ride the wave. Today, generative AI video models are giving those exact same wings to Inkitt. We have spent a decade building a hyper-efficient AI engine that turns unknown manuscripts into million-dollar franchises. With Inkitt Ironblood, we are proving that premium, high-octane AI entertainment is no longer an experiment. It is a commercial reality." Short-form streaming as a whole has been flooded with generic, disposable content built for volume, not craft. Inkitt Ironblood is built to be the industry's antidote: every episode is built on proven IP and uses Hollywood-grade AI-generated imagery, engineered for scale, to deliver massive battle sequences, otherworldly visual effects, and blockbuster spectacles that would be cost-prohibitive to produce through traditional live-action methods. THE LARGEST UNTAPPED AUDIENCE IN SHORT-FORM Inkitt Ironblood targets a massive, high-demand demographic the microdrama industry has almost entirely ignored: * Action & Adventure: the #1 genre in total lifetime box office revenue. * Sci-Fi & Fantasy: viewer demand up 52% year-over-year. * Superhero Content: generates 3.5x the audience demand of the average series, against 80% fewer short-form titles available to meet it. ONE FLYWHEEL, EVERY GENRE Generative video alone won't stay Inkitt's edge for long; every studio will have that capability within 18 months. The lasting edge is the flywheel that tells Inkitt what to generate before a dollar is spent producing it. Emerging authors upload manuscripts to Inkitt, where the proprietary ReadRank model tracks more than 1,200 behavioral signals to de-risk content investment before a single frame is ever produced, predicting breakout hits with a precision no studio greenlight process can match. The strongest IP is systematically A/B tested and developed into bestsellers on Inkitt Galatea, and adapted into viral short-form series on the #1 US-based microdrama platform, Inkitt CandyJar, today enabling an independent creator to cross $1 million in sales every seven days. Inkitt is now opening that infrastructure to storytellers worldwide, becoming, in effect, the operating system every independent creator will run their own studio on: * Agentic AI Audiobooks: live this week, letting any author generate professional-grade audio instantly. * AI Movie Generation Harness: launching this fall, with a built-in crowdfunding system so fans can back a creator's compute costs directly. * AI Influencer Framework: arriving later this year, giving creators autonomous AI actor personas to market and star in their own films. "An AI actor persona that fans can actually back financially is a new economic primitive: creator-owned IP that can headline its own franchise without waiting on a single casting decision," said Albazaz. "That's a new category of entertainment, not a feature." Opening the stack builds a new inference-revenue business alongside Inkitt's content platforms, and multiplies the volume of high-performing IP flowing back into Inkitt CandyJar and Inkitt Ironblood. It is the mechanism behind Inkitt's accelerating unit economics: expanding contribution margins, compounding content supply, and monetization across every platform Inkitt operates. Experience the future of entertainment now. Download the app or visit ironblood.com. About Inkitt Inkitt is the technology company building the operating system for storytellers, giving creators an AI-powered ecosystem to develop, test, and launch breakout stories at scale. Founded in 2015 by CEO Ali Albazaz, Inkitt uses its proprietary AI model, ReadRank, to analyze more than 1,200 reader behavior signals and identify commercially successful stories at 40 times the rate of traditional publishing. Inkitt's ecosystem includes Inkitt, a writer discovery platform; Inkitt Galatea, a bestselling fiction app; Inkitt CandyJar, the leading U.S. based microdrama streaming platform; and Inkitt Ironblood, the world's first fully AI-generated action, superhero, and sci-fi microdrama slate. Inkitt's platforms reach more than 217 million users worldwide. Media Contact:

Associated Press
Jun 2nd, 2026
Inkitt launches Ironblood, first AI-native microdrama platform for action and sci-fi content

Inkitt, backed by Khosla Ventures, Kleiner Perkins and NEA, has announced Inkitt Ironblood, the first microdrama platform dedicated to action, superhero and sci-fi content. The app launches on 15 July, with early sign-ups now available. The company, which operates Inkitt CandyJar with over 50 million users and one million paid subscribers, is expanding its AI-driven content pipeline into new genres. Inkitt Ironblood will produce episodes entirely using AI-generated video, adapting stories discovered through the company's proprietary ReadRank system, which analyses 1,200 behavioural signals to identify blockbuster potential. Founder Ali Albazaz said the platform addresses an underserved market, noting superhero series generate 3.5 times average audience demand whilst 80% fewer titles exist to meet it. The company claims its AI production creates content indistinguishable from Hollywood productions.

TechHQ
Mar 4th, 2024
Inkitt: what happens when AI eats its own words?

The latest $37m funding round for the self-publishing platform Inkitt was awarded at least in part due to its intention to use large language models that work on behalf of its authors.

TechCrunch
Feb 27th, 2024
Inkitt, a self-publishing platform using AI to develop bestsellers, books $37M led by Khosla | TechCrunch

Everyone has a story in them, as someone famous once said. A startup called Inkitt believes that it can use AI to turn the strongest of these into

Inkitt
Jan 17th, 2024
Inkitt Launches GalateaTV: Bringing Your Favorite Stories to the Screen

Inkitt launches GalateaTV: bringing your favorite stories to the screen.