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Retention Marketing Manager
Posted on 12/22/2022
INACTIVE
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Mergers & Acquisitions (M&A)
Requirements
  • 4+ years experience in Marketing focusing on email and SMS within an ecommerce or retail environment (fashion a plus!)
  • Experience with ESP (Klaviyo a plus)
  • Demonstrated project management experience and ability to manage multiple projects
  • Strong business acumen with understanding of online retail consumer behavior
  • Ability to handle change, learn and keep abreast of new technology
  • Very collaborative, putting the shared team goals first
Responsibilities
  • Develop and implement content marketing strategy with focus on email channel
  • Directly manage email and SMS campaigns and communicate company brands through email marketing
  • Work closely with brand acquisition, merchandising and other marketing teams to identify our target campaign audience and grow the subscriber list for both email and SMS channels
  • Carry out segmentation of the database and implement remarketing strategies
  • Plan and conduct A/B testing on email and SMS channels to identify the best practice among target audience
  • Plan, execute and manage all email and text campaigns and constantly look for optimizing channel performance
  • Work with leadership to determine goals and create strategies for content to align objectives
  • Plan, manage and report the forecast of message volume and message cadence, including monthly/weekly/daily forecasting
  • Analyze current email and SMS marketing campaigns and make recommendations for improvement
  • Work closely with creative team and coordinate all campaign designs for appropriate content channels
Rue Gilt Groupe

1,001-5,000 employees

Off-price e-commerce portfolio company
Company Overview
Rue Gilt Groupe wants to be the most engaging online, off-price style destinations, connecting world-class brands to the next-generation shopper. Every day they work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious, & Empowered.
Benefits
  • 25% off Rue La La & Gilt
  • Volunteer opportunities
  • Office celebrations
  • Flexible time off
  • Fitness discounts
  • Summer Fridays
Company Core Values
  • Being Kind, Passionate, Collaborative, Innovative, Tenacious, and Empowered