Vice President
Corporate Marketing
Posted on 1/5/2023

1,001-5,000 employees

Digital adoption platform
Company Overview
WalkMe wants to fundamentally transform the productivity of humanity by harnessing the power of technology.
Dorchester, Boston, MA, USA
Experience Level
Desired Skills
Social Media
  • 15+ years brand and communications experience for a B2B SaaS company
  • At least 3 years of experience in a brand and/or communications role for a company that had adopted a category creation strategy
  • Strong understanding of how brand activities connect to demand and overall business performance
  • Experience communicating the impact of brand activities to C-level executives
  • Experience managing globally diverse teams
  • Strong oral and written communication skills
  • Shape WalkMe's brand identity, from visuals to tone of voice and overall company messaging
  • Conduct research and create programs and content to deliver measurable improvements in WalkMe's brand awareness, perception and preference among key buyers and influencers
  • Oversee brand governance, keeping brand standards up-to-date and managing the rollout of new brands or brand ambassador programs
  • Ensure a consistent brand experience across WalkMe's market-facing programs, product architecture and product taxonomy
  • Lead communications team in the development of a coordinated, enterprise-wide corporate communications strategy with measurable objectives
  • Implement key communications policies, protocols and guidelines
  • Oversee the selection of creative, communications and PR agencies and manage these critical relationships
  • Lead the strategy, development and execution of Realize, WalkMe's flagship annual customer event
  • Serve as the ultimate owner of, ensuring our brand promise and value proposition(s) are clearly communicated to visitors
  • Lead social media team in setting goals, content strategy, performance management and break-through ideas that engage key buyers and influencers in meaningful ways
  • Develop and scale our customer references function, ensuring we are facilitating customer storytelling across all GTM channels
  • Curate, architect and distribute centralized corporate content such as customer references, thought leadership, blogs, etc
  • Work closely with the Investor Relations team to ensure company messaging to investor audiences is consistent with WalkMe's overall strategic narrative