Manager – Campaign Insights
Posted on 11/9/2023

10,001+ employees

Global marketing solutions and media management division
Company Overview
IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.
Data & Analytics

Company Stage

Later Stage VC

Total Funding





New York, New York

Growth & Insights

6 month growth


1 year growth


2 year growth

United States
Experience Level
Desired Skills
Data Analysis
Google AdWords
Google Analytics
Growth & Marketing
  • Prior media analytics experience and knowledge of the media ecosystem
  • Ability to program in other languages such as SAS, SPSS, R and Python desired
  • Experience with MS Office; including PowerPoint, Word and Excel
  • Experience with ad-serving platforms such as Google Campaign Manager and web analytics tools such as Google Analytics and Adobe Analytics
  • Experience with tag management tools such as DTM/Launch, GTM and Tealium
  • Experience with audience tools such as SCOUT (Mediahub quantitative surveying), Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects, YouGov, Dynata, Survata; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
  • Proficiency with SQL, Excel, Tableau (at least two of the three)
  • Ability to deliver compelling presentations and storytelling, which demonstrate the value of analytic deliverables
  • Excellent verbal and written communication skills
  • Solid planning, priority setting, time management and project management skills, with experience managing multiple projects and resources concurrently
  • Team player - highly motivated and collaborative
  • Good at developing relationships with cross-functional teams
  • Develop a deep understanding of client’s industry, business objectives and strategy, media plans, and consumer journey as context for analysis and reporting needs
  • Assess client’s analytics needs and create measurement plans and learning agendas that complement multi-channel media plans and provide clients with actionable intelligence
  • Serve as project lead on analyses performed by the group – develop project plans and manage work efforts of junior team members
  • Serve as day-to-day contact with media teams and clients and participate in recurring and ad hoc internal and client meetings
  • Accountable for the quality of deliverables, including pertinent insights and actionable recommendations / Assume a lead role in presenting findings to media teams and clients
  • Track project resources and progress against task plans to ensure on-time and on-budget project delivery
  • Handle multiple projects (2-5) concurrently / Identify ways to improve analytic workstreams and efficiencies
  • Responsible for 1 or more direct or indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization levels
Desired Qualifications
  • Prefer 4 years of experience in a professional services or corporate environment, preferably an agency
  • Advanced degree typically in a quantitative discipline desired
  • Familiarity with MTA providers like Neustar, VisualIQ, C3
  • Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design desired