Paid Search Analyst



1,001-5,000 employees

Provides financial services and insurance via tech solutions

Social Impact
Financial Services
Real Estate


Cambridge, MA, USA

Required Skills
Google AdWords
Data Analysis
Google Analytics
  • Bachelor's degree.
  • 2+ years of experience in marketing and media strategy, preferably in a fast-paced and high-growth environment.
  • Proven experience (2+ years) in managing paid search or paid social campaigns with combined budgets exceeding $1 million annually at an agency or direct-to-consumer brand.
  • Strong analytical skills with the ability to analyze campaign data, derive insights, and implement optimization strategies.
  • Creative mindset with the ability to develop compelling ad copy that aligns with each product offering.
  • Proficient in leveraging analytics tools (e.g., Google Analytics, Google Ads, Microsoft Ads, Meta Ads, Tableau, etc.) to track and measure campaign performance.
  • Strong understanding of audience segmentation and targeting strategies to drive relevant traffic and maximize conversions.
  • Experience with A/B & multivariate testing, conversion rate optimization, and landing page optimization to improve campaign performance.
  • Up-to-date knowledge of industry trends, emerging channels, and new advertising technologies in the paid media space.
  • Excellent communication skills and the ability to collaborate with cross-functional teams.
  • Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.
  • Implement comprehensive paid media strategies across various channels, including but not limited to paid search, paid social, display, video, and programmatic advertising.
  • Manage the day-to-day campaign operations, including setting up campaigns, optimizing bids, writing ad copy, selecting landing pages and more.
  • Create a roadmap for continual innovative testing (A/B & multivariate) to drive growth and ongoing optimization efficiencies and achieve performance targets.
  • Conduct competitive analysis to identify gaps and opportunities, and develop strategies to differentiate our brand and maximize campaign effectiveness.
  • Track, analyze, and report on key performance indicators (KPIs) and provide regular performance updates and recommendations.
  • Aggregate and distill data from multiple sources to draw actionable conclusions that can be measured and reported.
  • Conduct keyword research to identify relevant search terms and optimize ad copy to maximize reach and engagement.
  • Partner with creative resources to develop ad messaging and assets by utilizing data to inform the initial strategy and ongoing optimizations.

Company Stage


Total Funding



Grand Rapids, Michigan



Growth & Insights

6 month growth


1 year growth


2 year growth