Full-Time

Paid Search Analyst

Acrisure

Acrisure

1,001-5,000 employees

Provides financial services and insurance via tech solutions

Consulting
Social Impact
Financial Services
Real Estate

Junior

Cambridge, MA, USA

Required Skills
Communications
Google AdWords
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor's degree.
  • 2+ years of experience in marketing and media strategy, preferably in a fast-paced and high-growth environment.
  • Proven experience (2+ years) in managing paid search or paid social campaigns with combined budgets exceeding $1 million annually at an agency or direct-to-consumer brand.
  • Strong analytical skills with the ability to analyze campaign data, derive insights, and implement optimization strategies.
  • Creative mindset with the ability to develop compelling ad copy that aligns with each product offering.
  • Proficient in leveraging analytics tools (e.g., Google Analytics, Google Ads, Microsoft Ads, Meta Ads, Tableau, etc.) to track and measure campaign performance.
  • Strong understanding of audience segmentation and targeting strategies to drive relevant traffic and maximize conversions.
  • Experience with A/B & multivariate testing, conversion rate optimization, and landing page optimization to improve campaign performance.
  • Up-to-date knowledge of industry trends, emerging channels, and new advertising technologies in the paid media space.
  • Excellent communication skills and the ability to collaborate with cross-functional teams.
  • Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.
Responsibilities
  • Implement comprehensive paid media strategies across various channels, including but not limited to paid search, paid social, display, video, and programmatic advertising.
  • Manage the day-to-day campaign operations, including setting up campaigns, optimizing bids, writing ad copy, selecting landing pages and more.
  • Create a roadmap for continual innovative testing (A/B & multivariate) to drive growth and ongoing optimization efficiencies and achieve performance targets.
  • Conduct competitive analysis to identify gaps and opportunities, and develop strategies to differentiate our brand and maximize campaign effectiveness.
  • Track, analyze, and report on key performance indicators (KPIs) and provide regular performance updates and recommendations.
  • Aggregate and distill data from multiple sources to draw actionable conclusions that can be measured and reported.
  • Conduct keyword research to identify relevant search terms and optimize ad copy to maximize reach and engagement.
  • Partner with creative resources to develop ad messaging and assets by utilizing data to inform the initial strategy and ongoing optimizations.

Company Stage

Private

Total Funding

$7.1B

Headquarters

Grand Rapids, Michigan

Founded

2005

Growth & Insights
Headcount

6 month growth

46%

1 year growth

146%

2 year growth

250%