You will lead our global customer marketing and comprehensive communications strategies that enhance Velocity Global’s brand reputation, market leadership, customer loyalty and lifetime value. This is a leader with an understanding of the B2B tech landscape and a track record in building and scaling customer-focused programs including customer engagement, reviews, advocacy along with community, media, press, and analyst relations.

You will report to the Global Head of Marketing. This is a hybrid role based in Palo Alto, California.

You Will:

• Customer Lifecycle and Engagement: Develop comprehensive customer lifecycle programs that drive engagement across different stages of the customer journey and touchpoints.

• Customer Reviews: Manage and expand customer reviews programs to enhance reputation and credibility, improve customer acquisition, and guide customer retention and brand loyalty.

• Customer Advisory Board: Design, manage and expand our Customer Advisory Board to drive deeper customer insights and strategic guidance, stronger customer relationships and retention, and market differentiation.

• Thought Leadership & Communications: Develop thought leadership initiatives such as industry reports, insights & research papers, executive podcasts & speaking engagements among others to drive brand authority & credibility and increase engagement.

• Press and Media Relations: Build relationships with key media outlets, journalists, and influencers. Develop media outreach plans to secure positive coverage and oversee the creation of high-quality content for press releases. Manage media inquiries and interview requests.

• Analyst Relations: Develop relationships with industry analysts to ensure accurate representation of the company’s products and strategies. Coordinate analyst briefings, inquiries, and research engagements and oversee the development of compelling AR briefing materials. Monitor and report on analyst coverage and sentiment, providing insights to inform business strategy.

• Customer Community and Advocacy: Develop community programs to educate, engage and drive connection to our brand. Utilize various tactics, such as events, thought leadership, communications, digital platforms to engage and support community advocates.

• Team Leadership: Hire, build and lead a Customer Marketing and Communications organization. Foster a commitment to Velocity Global’s values and culture. Provide mentorship, professional development, and performance feedback to team members.

• Agencies and Vendor Management: Manage PR agency, analyst vendors and advisers, and other vendor logistics for customer marketing, PR, AR and Thought Leadership.

• Budget Management: Develop the budget, ensuring efficient allocation of resources towards customer lifecycle, PR, AR, and Thought Leadership projects.

You Have:

• 12+ years of experience in customer marketing, communications or related roles in a B2B tech environment.
• Experience leading customer lifecycle management and customer experience strategies.
• Demonstrated results in customer engagement, advocacy, expansion and retention programs.
• Experience managing press, analyst and thought leadership initiatives.
• Experience managing customer advisory boards and building professional communities.
• Experience managing self-service and enterprise customer segments and related programs.
• Recruit and develop talent, with a focus on building cohesive teams.
• HR Tech domain and industry experience will be ideal.
• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or advanced degree.

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