Global Lead Product Marketing Manager
Posted on 3/11/2023
INACTIVE
Data collaboration platform ensuring consumer privacy
Company Overview
LiveRamp, a global leader in data collaboration, stands out for its commitment to consumer privacy, data ethics, and foundational identity, setting a new standard for creating a comprehensive customer view while maintaining trust. The company's flexibility to collaborate across various platforms and clouds, supporting a wide range of data use cases, is trusted by over 900 global customers, including most of the Fortune 500. With an expansive network of 650+ partners, LiveRamp offers unprecedented scale, enabling businesses to expand their reach and potential.
Data & Analytics
Company Stage
N/A
Total Funding
$182.6M
Founded
2011
Headquarters
San Francisco, California
Growth & Insights
Headcount
6 month growth
↑ 2%1 year growth
↑ 0%2 year growth
↑ 5%Locations
Remote • United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Management
Marketing
Data Analysis
Requirements
- Proven B2B/SaaS product marketing leader with 5 to 8+ years of B2B and B2C experience and demonstrated experience in building breakthrough product positioning and GTM strategies that drive marketing execution plans in fast-growth organizations
- Expertise preferred within adtech, martech, or adjacent technologies including Agency, Media, TV, and SaaS Technology
- Deep measurement and analytics product/industry knowledge and ability to rapidly digest complex concepts and translate them into digestible marketing output
- Experience working with cross-functional teams including product management, marketing / demand generation, and sales teams, with an emphasis on enabling sales to successfully execute
- Strong business acumen with the ability to understand buyers' most critical business issues and the ability to translate product and service capabilities into real business value
- Solid experience with Technical Sales, Sales Enablement, Technical Support or Technical Marketing
- Strong presentation and oral presentation skills - you should enjoy being in front of an audience
- Understanding of advertising and marketing technology market and buyer dynamics
- Outcome oriented with a can-do spirit that loves to exceed expectations, meet deadlines, and overcome obstacles
- Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
- Type S(tartup) personality: smart, ethical, friendly, hard-working and proactive (no exceptions)
Responsibilities
- Work closely with stakeholders to develop and execute go-to-market strategies and tactics (positioning, packaging, pricing and sales enablements) for new products and features relevant to Activation & Data Management
- Collaborate with product management to ensure market needs are translated into new product capabilities, and new product capabilities are effectively rolled out to the commercial teams
- Create and update sales materials that articulate LiveRamp's value proposition for Activation including case studies, presentation decks, and other customer/prospect-facing collateral
- Collaborate with various marketing functions to build and execute a marketing plan to drive demand for Activation & Data Management solutions, including blog posts, events, white papers, one-pagers and other marketing assets
- Partner with the Demand Generation team to execute marketing plans that drive demand, grow sales pipeline, and retain existing customers
- Represent the voice of the customer, providing customer and market insights to Sales, Account Directors, Product Management, and Marketing teams
- Understand and define how LiveRamp enables measurement across the broader measurement partner ecosystem
- Work closely with Global Services to develop measurement services offerings
- Draw from deep expertise of the product to clearly articulate how a given feature uniquely addresses customer use cases
- Support tracking, measuring, and reporting against key product and marketing KPIs
Desired Qualifications
- MBA
- Deep understanding of marketing and advertising technology industry
- Expertise in CTV and OTT solutions and understanding the market dynamics of supply and demand
- Experience rolling out services products
- Experience interfacing with a global team