Senior B2B Marketing Specialist

Who we are: 

At SpotHero, we work as a team to empower people to get everywhere, easier! We’re rapidly growing with the mission of bringing the parking industry into the future through technology. Drivers across the nation use the SpotHero mobile app and website to reserve convenient, affordable parking in advance, on-the-go or through their connected cars, and parking companies rely on us to help them reach new customers while optimizing their business. We connect the dots with cutting-edge technology, delivering value to both sides of this exciting, evolving marketplace. We’ve been quite busy, take a peek at some of our recent announcements.

Senior B2B Marketing Specialist at SpotHero: 

The Sr B2B Marketing Specialist will drive go-to-market marketing initiatives for B2B products and value propositions by planning, executing and scaling marketing campaigns aimed at developing relationships with SpotHero’s existing operator partners and supporting the sales team in acquiring new partners. As part of the Go-to-market Team, the Sr B2B Marketing Specialist is uniquely positioned to collaborate cross-departmentally with the Marketing and Product Teams, while contributing directly to a larger Enablement strategy for the Sales organization.

What you will do: 

• Lead B2B campaign and content calendar, by working cross functionally with Product, Marketing, and Sales to align the sales initiative's messaging and timing.
• Lead development of thought leadership strategy to elevate subject matter experts and regional voices within the sales team.
• Partner with the Sales team to develop and assist in the development of compelling presentations, collateral and selling assets.
• Develop a marketing newsletter to share high-level marketing initiatives with partners.
• Write copy for all B2B marketing campaigns including email, social media (primarily LinkedIn), web content and case studies. 
• Execute marketing plans for strategic brand partnerships.
• Manage and deliver webinars in support of lead generation and brand elevation by partnering with internal subject matter experts, marketing and sales.
• Leads trade show strategy and execution as needed.
• Manage and promote B2B content and collateral on platforms utilized by Sales teams.
• Analyze, propose and oversee processes for sales rep usage of B2B materials, working in concert with the Product team to elevate our internal platform.
• Work with Sales and Product to develop customer segments and personas to be utilized for product engagement, marketing campaigns and sales initiatives. 
• Outline customer journeys for our operating partners that enable us to map complementary touchpoints and collateral.
• Develop market-specific strategies for operator partner engagement, including collateral, events, swag and communications.
• Source data and manage analytics for B2B campaigns and initiatives.
• Assist with onboarding and training of sales reps on B2B materials and strategy.
• Conduct regular shadowing sessions with sales reps, as well as participate in external meetings, to maintain a close pulse on the B2B audience.
• Lead the charge on parking industry updates, news and events as they relate to sales efforts and SpotHero’s position as an industry leader.

Who you are: 

• Accountable - Accepts responsibility for their work and goal attainment for their teams.
• Collaborative - Works well with multiple individuals to complete a task or achieve a goal.
• Communicative - Communicates effectively and efficiently both verbally and in writing.
• Manages Ambiguity - Finds clarity through purpose, long-term direction and values.
• Strategic - Generates ideas based on unique business insights and opportunities intended to create a competitive advantage.
• Proactive - Able to independently identify gaps, propose solutions and outline approaches that will benefit the business.
• Agile - Maintain a level of flexibility and clear prioritization that aligns with the pace of our business needs.

What you bring: 

• Proven ability to translate vision into effective B2B marketing strategies that leverage the full marketing mix.
• Excellent presentation, verbal and written communication skills.
• Consistent track record of building productive and collaborative cross-functional relationships.
• Strong project management and organizational skills.
• A clear understanding of sales methodology and processes.

You may also have: 

• Experience with a two-sided marketplace / B2B2C company.
• Experience managing trade show activities involving a company booth and other assets.
• Experience working with Salesforce, Showpad, Asana, Highspot, and Confluence.

Seeking Candidates in: 

• Chicago, Illinois
• Travel to conferences (approx. 2-3 per year) required

What we are offering:

• Career game changer – A truly unique experience to work for a fast-growing startup in a role with unlimited growth potential.
• Excellent benefits - we cover a generous portion of Medical Premiums, 50% of Dental and Vision Premiums, company-sponsored Life Insurance, a 401 (k), and generous parental leave. 
• Flexible PTO policy and outstanding work/life balance – We value and support each individual team member.
• Udemy and Personal Learning Budget - We support the professional and personal growth of our people by providing everyone with learning resources and development opportunities. 
• Annual parking stipend – we help people park!
• The opportunity to collaborate with fun, innovative, and passionate people in a casual yet highly productive atmosphere.
• Our commitment to allyship has been a central driver of how we Respect Fellow Drivers. You’ll have the opportunity to be part of Employee Resource Groups, access allyship learning resources, and actively contribute to our ongoing effort of making SpotHero inclusive for all.
• A workplace recognized as CityLights award winner by 1871, 2025 Best Places To Work by BuiltIn, and recipients of the Best Company Culture, Best Company for Women, and Best Company for Diversity awards from Comparably! 

Compensation in Illinois:

• Depending on your skillset and experience, you can expect your base salary to be between $85,000 - $95,000 as well as a discretionary bonus and leading total rewards package including stock options.

At SpotHero, we Respect Fellow Drivers by providing an inclusive interview experience for everyone, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process. Please let our team know of your need when you apply or as you begin interviewing with our team.

SpotHero is an equal opportunity employer. We know that a diverse workforce is the strongest workforce, and are committed to building and supporting an inclusive environment for all.

Additionally, because we want to Remember to Signal, if you choose to provide us personal information in connection with a job application, please review our Applicant Privacy Notice which provides details about what information we collect and process about you in order to consider your candidacy.

PLEASE NOTE: This position is ineligible for visa sponsorship. To be considered for this role, you must be legally authorized to work in the US and not require sponsorship for employment now or in the future.