Full-Time

Assistant Store Manager

Store Operations

Posted on 8/8/2025

VF

VF

10,001+ employees

Operates global apparel, footwear, accessories brands

Compensation Overview

$22.25 - $33.37/hr

+ Annual Incentive Plan + Sales Incentive + Commission Potential

Gilroy, CA, USA

In Person

Category
Retail (3)
, ,
Required Skills
Sales
Inventory Management
Word/Pages/Docs
Customer Service
Excel/Numbers/Sheets
Requirements
  • College degree or equivalent retail management experience.
  • Proven sales ability.
  • Effective leadership skills.
  • Oral and written communication skills.
  • Analytical ability.
  • Effective problem-solving ability.
  • Basic merchandising ability.
  • Proficient in use of Microsoft applications (Excel, Word and Outlook).
  • Professional appearance and presentation.
Responsibilities
  • Assists the Store Sales Manager in all aspects of store operations.
  • Assists the Store Sales Manager in generating store profits by maximizing sales and controlling inventory and expenses.
  • Assists the Store Sales Manager in implementing all Williamson-Dickie Retail Stores Co. policies and procedures.
  • In the absence of the Store Sales Manager, assumes the full duties and responsibilities of a Store Sales Manager, except as noted under staff supervision duties.
  • Performs other duties as required/assigned by supervisor.
  • Assists the Store Sales Manager in achieving monthly sales plan projections through personal selling and management endeavors.
  • Assists the Store Sales Manager in maintaining a well-trained staff of Sales Associates who are able to promote The Williamson-Dickie Retail Stores Co. products and image.
  • Assists the Store Sales Manager in using inventory guidelines to maximize sales and stock turnover through specified procedures.
  • Assists the Store Sales Manager in developing a regular clientele and in servicing their needs within Company guidelines.
  • Assists the Store Sales Manager in recognizing industry trends, and reports these trends to the Store Sales Manager.
  • Assists the Store Sales Manager in maintaining awareness of competitive activity, and communicates issues to the Store Sales Manager.
  • Assists the Store Sales Manager in purging inventory of defective/damaged goods by implementing clearance procedures and damage out procedures, with Store Sales Manager approval.
  • Manages staff to maximize customer service needs during peak daily, weekend and holiday periods.
  • Helps ensure that all staff successfully completes Company-required training programs.
  • Under the direction of the Store Sales Manager, ensures that all duties assigned to Sales Associates are executed.
  • In the absence of a Store Sales Manager, ensures that the store is staffed to meet scheduling needs and performance standards.
  • Supervises Sales Associates during any period of time or shift the Store Sales Manager is not on duty.
  • Assists the Store Sales Manager in implementing all basic Company merchandising principles and standards for proper sales floor display.
  • Under the direction of the Store Sales Manager, sets up signage and display of all catalogs, newspaper advertisements and seasonal promotions, as directed.
  • Ensures all stock is represented on the sales floor.
  • Sees that the store adheres to Company housekeeping policies.
  • Reports product problems to the Store Sales Manager.
  • Helps protect store gross margins by ensuring accuracy in retail pricing issues, to include current price cards, clearance pricing, promotions and damaged merchandise markdowns.
  • Assists the Store Sales Manager in ensuring that payroll guidelines are followed.
  • Assists the Store Sales Manager in controlling all variable expenses of operating the store within established approval levels.
  • Helps ensure that all day-to-day activity is carried out according to Company policy and procedures.
  • Helps complete all forms and documents as required and within necessary time frames for all operational, merchandising and personnel administration issues.
  • Helps fulfill requests for detail from Home Office.
  • Uses and manages all POS equipment and functions as determined and intended by the Company.
  • Assists the Store Sales Manager in accounting for all merchandise movement into and out of the store.
  • Helps check for accuracy in paperwork and POS system to prevent fraud or book losses.
  • Assists the Store Sales Manager with preparing for and taking physical store inventories.
  • Helps protect Company assets by taking necessary security measures during and after store operating hours.
  • Reports all cases of suspected internal and external theft to Store Sales Manager.
  • Possesses and controls personal premises key.
  • Assists the Store Sales Manager in filing necessary freight claim forms.
  • Sees that all funds and deposits are secured each day.
  • Assists Store Sales Manager with maintaining overall physical sales floor presentation (e.g., walls patched/painted, carpets cleaned as necessary, windows washed, stockroom organized, etc.).
  • Presents major repair/maintenance needs to Store Sales Manager.
  • Through guidance from the Store Sales Manager and General Manager - Retail Stores, enhances job knowledge and management skills to become prepared for a Store Sales Manager position.
  • Advances personal job knowledge and management skills through reading and other means.
  • Participates and succeeds in Assistant Sales Manager training programs.

VF Corporation coordinates a global portfolio of apparel, footwear, and accessories brands with a focus on outdoor, active, and workwear. The company’s products span clothing, footwear, and accessories under recognizable names like The North Face, Vans, Timberland, and Dickies. It operates through multiple channels, selling wholesale to mass merchants, specialty stores, and department stores, while also running direct-to-consumer options via VF-owned stores, concessions, and e-commerce. VF differentiates itself by combining a large, diversified brand roster with an omnichannel strategy and an internal venture arm (VF Venture Foundry) that tests new platforms, services, and experiences. Its goal is to grow its brands and revenue by expanding its direct-to-consumer presence, optimizing its multi-channel distribution, and evolving the business to respond to market changes.

Company Size

10,001+

Company Stage

IPO

Headquarters

Bothell, Washington

Founded

1899

Simplify Jobs

Simplify's Take

What believers are saying

  • Q3 2026 earnings beat consensus by $0.15 per share, demonstrating execution capability despite skepticism.
  • Nedap system reduces discounting pressure and improves margins without requiring top-line growth acceleration.
  • Brent Hyder's CCO transition brings fresh commercial strategy perspective to address brand-specific execution concerns.

What critics are saying

  • Vans brand sales decline erodes 20-30% of revenue while margins miss long-term targets by 200bps.
  • Nedap RFID rollout execution failures strain resources and delay brand turnarounds across portfolio.
  • Weak Q1 guidance of $2.02B misses consensus by 3%, triggering 10-20% share price decline.

What makes VF unique

  • Nedap RFID system deployment across 1,500+ stores enables real-time inventory visibility and grey-market control.
  • Portfolio of iconic brands—The North Face, Vans, Timberland—serves diverse outdoor, active, workwear segments globally.
  • End-to-end supply chain visibility from factories to distribution centers strengthens brand protection and full-price selling.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Company News

Yahoo Finance
Apr 14th, 2026
VF Corp beats Q4 revenue estimates by 2.5% as apparel stocks rise 5.5% on average

Figs, a healthcare apparel company known for stylish medical uniforms, posted the strongest fourth-quarter results among consumer discretionary apparel and accessories stocks. The 15 companies tracked in the sector reported a solid quarter overall, with revenues beating analyst consensus estimates by 4.1%. However, next quarter's revenue guidance came in 1.1% below expectations. Share prices have remained resilient, rising 5.5% on average since the latest earnings. VF Corp, owner of The North Face, Vans and Supreme, reported revenues of $2.82 billion, up 4.4% year on year and exceeding analyst expectations by 2.5%. The company delivered a strong quarter, beating earnings per share and EBITDA estimates. However, shares have fallen 9.1% since reporting and currently trade at $18.44.

CorValu Photography
Mar 27th, 2026
Employee recognition within work place culture.

Employee recognition within work place culture. CorValu photography has been working with VF Corporation at their Coalville site as they celebrate 5 years of successful operations. Last year they commissioned me to photograph their entire team, some 450 people as they have all been instrumental in the success of the site to celebrate employee recognition within work place culture. I was initially met with some scpeticism but once I explained it was all about them, people soon warmed up and welcomed the opportunity to be photographed. They were happy to be photographed and delighted that they were being recognised for their ongoing contributions. It is not about feeling validated, but knowing your work is appreciated and you are valued, that is the best feeling in the world. If you can show how your people enjoy being photographed, your work place becomes a very attractive place to be, because your people are clearly happy at work. No one likes posing for the camera, which is why its style is much more authentic, capturing moments as they happen, completely natural because that is more believeable. It also captures natural energy, posed and staged head shots rare;y capture real energy or connection, whereas real time photography does capture genuine connection and real energy which makes the images far more interesting. real time photos also tell your story much better, because they are real moments intime, real interactions, real laughter, real emotion. Very few people are great actors, everyone can be real and authentic. Work place culture and employee recognition photography should be part of your reward strategy, on a regular basis.

Yahoo Finance
Mar 13th, 2026
VF Corp shares rise 7.7% but face declining revenue and weak cash flow margins

VF Corp shares have gained 7.7% to $15.85, outperforming the S&P 500 by 5.4% over the past six months following solid quarterly results. However, the company faces significant challenges. Its constant currency revenue has declined an average of 6.4% year-on-year over the last two years, suggesting increasing competition or market saturation. VF Corp's free cash flow margin of 4.4% over the past two years is below expectations for a consumer discretionary business, limiting opportunities for capital returns. Additionally, the company's return on invested capital has decreased significantly in recent years, indicating scarce profitable growth opportunities. Trading at 16.7× forward price-to-earnings, analysts suggest considerable optimism is already priced into the shares.

Yahoo Finance
Mar 2nd, 2026
J.P. Morgan downgrades V.F. Corp on Vans struggles and margin outlook reset

J.P. Morgan analyst Matthew Boss downgraded V.F. Corp in late February 2026, citing continued challenges at its Vans brand and operating margins falling short of management's long-term targets. The downgrade raises questions about V.F.'s ability to revive Vans whilst pursuing broader portfolio and margin recovery goals. V.F. reported third-quarter sales of $2.88 billion and net income of $300.85 million on 28 January 2026, returning to profitability over nine months. However, the brand-specific concerns highlighted by the downgrade underscore execution risks despite portfolio-level improvements. V.F.'s narrative projects $10.3 billion revenue and $571.3 million earnings by 2028, requiring 2.6% annual revenue growth. Before the downgrade, optimistic analysts forecast $10.8 billion revenue and $721 million earnings by 2028, illustrating divergent views on the company's recovery prospects.

Drapers
Jan 29th, 2026
VF Corp CCO to step down

VF Corp CCO to step down. VF Corporation has announced that global chief commercial officer Martino Scabbia Guerrini will step down from the business at the end of March, as part of a planned succession. The leadership change was confirmed during VF Corp's third-quarter earnings call on Wednesday (28 January). The group reported a 4% year on year rise in revenue to $2.88bn (£2.10bn) for the 13 weeks to 27 December 2025, on an adjusted basis and excluding the recently sold Dickies business. Guerrini's responsibilities will be assumed by Brent Hyder, VF Corp's current chief people officer and regional president for the Americas. To support the transition, Guerrini will remain with the group in an advisory capacity over the coming months, the group confirmed. Guerrini joined VF Corp in 2006 and has held a number of senior leadership roles during his nearly 20-year tenure. Advertisement. He began as president of the Sportswear Coalition in EMEA, overseeing brands including Napapijri, Kipling and Nautica, before expanding his remit to include Eastpak, 7 For All Mankind and the Lee and Wrangler brands in 2013. In 2017, he was appointed president of VF Corp EMEA, adding responsibility for the APAC region in 2019. He later took on global oversight of VF's emerging brands portfolio, including Napapijri, Kipling, Eastpak, JanSport, icebreaker, Smartwool and Altra. Guerrini was named global chief commercial officer in October 2023. Commenting on his departure, Guerrini said it had been "an amazing journey of growth, change and reinvention", adding that he was "committed to the best transition" and confident in VF's future direction. Alongside his corporate roles, Guerrini has lectured for more than a decade at institutions including Domus Academy in Milan, Politecnico di Milano, LUISS University and Accademia Costume & Moda in Rome. VF Corp owns brands including Vans, The North Face and Timberland. Have your say. or a new account to join the discussion. Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.

INACTIVE