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Full-Time

Measurement Partner

Confirmed live in the last 24 hours

Samba TV

Samba TV

201-500 employees

Audience measurement and analytics for smart TVs

Data & Analytics
Consulting
Consumer Software
Enterprise Software
AI & Machine Learning
Consumer Goods

Mid, Senior

London, UK

Category
Management Consulting
Consulting
Required Skills
Python
Sales
Communications
R
SQL
Marketing
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Demonstrated expertise in quantitative research methodologies.
  • Technical proficiency in media campaign measurement.
  • Proven experience in leading and executing research studies.
  • Passion for data analysis and problem-solving.
  • Strong attention to detail, excellent organizational skills, and a proactive mindset.
  • Exceptional verbal and written communication skills.
  • Communicate complex information effectively to internal and external stakeholders through various channels.
  • Knowledge of BARB or other JIC datasets.
  • Knowledge of the Ad Tech Industry and Campaign Management.
  • Interest in advertising media and the ability to provide relevant context in your reporting.
  • Comfortable navigating ambiguous situations and adapting to changing environments.
  • Proficiency in Excel and PowerPoint.
  • Proficiency in SQL/R, Python, or similar data tools.
  • 3-5 years of experience in a client service research role.
  • Bachelor's or advanced degree in business, marketing, psychology, statistics, or a related field.
Responsibilities
  • Analyze large datasets, extracting meaningful insights and providing data-driven recommendations to clients.
  • Review and present insightful reports directly to clients.
  • Collaborate with Data Scientists and utilize self-service tools to ensure high-quality data output that meets objectives and timelines.
  • Compellingly visualize data, making it easily understandable for diverse stakeholders.
  • Work closely with product and engineering teams to shape new research products and enhance existing processes.
  • Strategize with the Sales organization to scope research requirements prior to sale, ensuring alignment with client needs.
  • Support sales efforts by crafting strong positioning stories that showcase the value of our data and measurement opportunities.
  • Develop a deep understanding of Samba's core technology and its potential to address client needs effectively.

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

Company Stage

IPO

Total Funding

$119.5M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-8%

1 year growth

-11%

2 year growth

-21%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of Disruptel enhances Samba TV's AI and machine learning capabilities, potentially leading to more advanced measurement solutions.
  • The global expansion of their partnership with The Trade Desk opens new markets and revenue streams, particularly in regions like Australia.
  • Samba TV's comprehensive State of Viewership reports provide valuable insights that can shape advertising strategies, making it a critical partner for advertisers and broadcasters.

What critics are saying

  • The decline in linear TV reach, as highlighted in their own reports, could impact Samba TV's traditional measurement business.
  • The competitive landscape in audience measurement and data analytics is intense, with numerous players vying for market share.

What makes Samba TV unique

  • Samba TV's proprietary multi-source television panel is 100 times larger than traditional measurement systems, providing unparalleled accuracy and reliability.
  • Their technology is embedded in 35 million TVs worldwide, offering a vast and unique data set that competitors cannot easily replicate.
  • Samba TV's strong focus on privacy compliance and viewer opt-in/opt-out options sets it apart in an industry where data privacy is a growing concern.