Associate Director of Marketing

Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Position Overview:

The Associate Director of Marketing, Specimen Management Solutions is responsible for driving profitable growth of the specimen acquisition portfolios across market segments. This role will evaluate and launch several pioneering innovations  that will further accelerate our commercial performance and drive significant improvements in outcomes for customers and patients. The position will require tight collaboration across multiple collaborators within the US and Global platforms—including marketing, sales, clinical and medical affairs resources to ensure that short and long-term growth objectives for US Specimen Management are achieved. The role will be responsible for leading a team of Marketing Associates.

The ideal candidate will be a Creative "out-of-the-box" problem solver who could be described as intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.

Key Responsibilities:

Marketing Management-

• Lead the development, implementation and execution of commercial and product marketing strategies and plans to achieve the business objectives. This includes, but is not limited to: market analysis, assessment, segmentation, targeting and demand & financial forecasting, product launches, pricing strategies, digital marketing, marketing automation, eCommerce campaign development and associated sales tools.

• Complete and institutionalize value offers across the specimen acquisition portfolio – value offers must be able to “elevator” up to the higher Specimen Management brand promise and support C-Suite value creation.

• Learns, establishes, implements, and maintains "standard processes" in brand marketing leveraging use of BD Way of Marketing and BD Way of Selling tools.

• Represent and contribute US market trends and the voice of customer (VOC) to the global product development planning process.

• Identify, build, and maintain relationships with key opinion leaders, customer advocates, clinical users, professional associations, and advisory boards in the US.

• Solution management, including growth and innovation strategy, product lifecycle management, while optimizing channel mix

• Generating actionable customer insights across multiple geographies to drive in market commercial strategies, innovation and commercial success

• Generate undeniable proof-points, demonstrating the value of the offering to the market, and converting that into innovative pricing & business models

• Build comprehensive marketing plans for solution offerings, outlining segment-specific messaging & positioning, understanding customers, profiles, & motivators.

Commercial Excellence & Salesforce Effectiveness -

• Drive the adoption of innovation and higher value products through integrated marketing programs, inclusive of market shaping and development.

• Establish fact-based account targeting and messaging plans to drive optimal return on sales, inclusive of account-based marketing aligned to the BDX US Region.

• Identify new business opportunities and target accounts. Develop marketing programs to retain and increase penetration in existing BD customers and convert competitive accounts.

• Partner with Communications marketing team and effectively use digital marketing programs and channel mix to drive sales funnel performance (velocity and yield) and to enhance the customer experience post-purchase aligned to our Global CX strategy.

• Develop and implement critical initiatives that enhance the mutual (Customer/BD) lifetime value extracted from instrument placements.

• Partner with Sales Enablement team guide sales process rigor, using SPI and the BD Way of Selling, and funnel management to drive profitable growth.

• Partner with Business Operations and Analytics to track and report Sales performance aligned to business objectives and KDGs.

• Lead in-depth discovery conversations with customers to identify deep insights on common problems/needs, clearly articulating the voice of the customer.

• Partner with Worldwide team to advise, validate and new customer-centric solutions and capabilities that create differentiated value for the organization and for our customers.

• Collaborate with GPO and Strategic Accounts team to establish annual pricing corridors by class of trade in partnership with Global Marketing and the US Region Commercial Leaders. 

• Collaborate with the Channel Management team to ensure effective distribution programs are being deployed to drive profitable business

General Leadership -

• Effectively partner and collaborate within the matrix to drive key strategic and tactical marketing initiatives.

• Responsible for monthly demand forecasts and quarterly financial forecasts. 

• Collaborate with Marketing Leadership, Sales and Operations to ensure timely and accurate communication of sales forecasts.

• Manage and optimize expense budgets to achieve business goals and objectives.

• Effectively lead talent management efforts to ensure required human resource capabilities are in place to implement strategies.

• Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

• Flexibility to travel up to 35% of the time.

Minimum Qualifications:

• BS/BA in Business or Life Sciences

• 10 years of relevant Marketing and Sales experience in medical device and/or commercial laboratory industry

• 5 years of Product Marketing Management experience

• 3 years of experience leading teams.

• Demonstrated ability to develop and implement commercial strategies, and convert these into tactical marketing plans, delivering results.

• Strong experience applying business insight

• History of showing sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.

• Proven history applying excellent presentation and communication skills for a wide variety of audiences.

• Demonstrated experience building strong relationships with key opinion leaders, customers, advisory boards, and potential or existing business partners.

• Experience and confidence setting the vision, leading change and to empowering others.

• Proven history displaying excellent organizational skills routinely working on multiple tasks with multiple people while effectively prioritizing.

• Experience Confidently meeting tight deadlines in an environment of competing priorities

Preferred Qualifications:

• MBA highly desirable

• knowledge of clinical and/or laboratory market environment.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers 

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$157,700.00 - $260,400.00 USD Annual