Full-Time

Media Planner

Posted on 1/10/2025

Mediabrands

Mediabrands

10,001+ employees

Global media and marketing solutions provider

Compensation Overview

$64.3k - $70kAnnually

Entry, Junior

New York, NY, USA

Category
Project Management
Strategy Development
Business & Strategy
Required Skills
Prisma
Social Media
Word/Pages/Docs
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Experience planning or buying, while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc.
  • Able to demonstrate the ability to successfully multi-task while preserving high attention to detail, manage time and show superb organizational skills and the ability to meet deadlines.
  • Demonstrate excellent verbal, written and presentation skills and ability to think on your feet.
  • Strong mathematical abilities
  • Proficient computer skills (MS Word, Excel, PowerPoint) and knowledge of DCM, Prisma, comScore, MRI.
  • Must be able to occasionally travel to supported markets or client events.
Responsibilities
  • Attend client status meetings: take notes, summarize next steps, provide to Supervisor/Manager for approval before distributing bullet pointed list of job holder’s main responsibilities.
  • Build relationships and trust with partners in Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams.
  • Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients.
  • Support 1-2 accounts, pending scale and complexity of business and scope of deliverables.
  • Research and develop media plan scenarios for assigned clients.
  • Partner with Local Investments, Kinesso and Partnership Investments on development of partner list, RFP details and evaluation prior to client recommendations.
  • Support presentation development with research, creating check-ins throughout timeline, participating in discussion, and contributing to/prepare/write slides for client presentation decks.
  • Partner with analytics team to implement measurement objectives and taxonomy.
  • Support campaign implementation and execution, QA, monitoring/optimizing, and conduct insightful reporting.
  • Utilize IGNITE planning strategy process (Implement business intelligence, generate multiple audience segments, Navigate the investment, tap into culture, Evolve with speed and precision) as part of client teams, to guarantee robust analysis of business/media role.
  • Visualize, summarize, and develop insights and implications for competitive reporting.
  • Gathers, organizes, and presents (pending leader’s readiness assessment) competitive research and spending data.
  • Utilize planning tools (i.e. Kismet, R/F, etc) to determine the optimal media mix (across all channels) and plan delivery.
  • Employ media math and how to apply calculations, demonstrating proficiency in working with and managing numbers.
  • Maintain updated costs and media plan details in Media Tools (or client flowchart software).
  • Confirm client media authorization approval for Partner Investments and Kinesso to set up buys, issue Insertion Orders, reconcile buys and traffic assets to vendors.
  • Provide assistance with Billing Process, updating team status documents and working across the internal cross functional teams (Video Investments, R&D Labs, creative, etc.).
  • Ensure familiarity with Insights + Action and Radical + Disruptive capabilities, process and approach to support integration into media plans.
  • Contribute ideas that contribute to creative media tactics.
Desired Qualifications
  • Bachelor’s degree preferred.
  • 1+ years of experience desired.

Mediabrands focuses on providing media and marketing solutions that help clients grow their businesses. The company uses data analysis and technology to create customized advertising strategies and content that aim to improve clients' return on investment. Mediabrands stands out from its competitors by offering a full range of services, including media planning, buying, and optimization, along with content creation and distribution. Its goal is to adapt to the changing media landscape while promoting an inclusive work environment that values diverse perspectives.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-powered content creation tools improve audience targeting and engagement.
  • AR in marketing campaigns boosts brand interaction significantly.
  • Omnichannel marketing strategies provide seamless experiences across digital and physical touchpoints.

What critics are saying

  • Shift towards in-housing reduces need for external media agencies.
  • Tech giants offer direct advertising solutions, bypassing traditional agencies.
  • Stricter data privacy regulations impact targeted advertising strategies.

What makes Mediabrands unique

  • Mediabrands offers comprehensive media and marketing services, including consulting.
  • They focus on data-driven marketing strategies to enhance customer engagement.
  • Their integration of AR in campaigns offers immersive brand experiences.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Employee Stock Purchase Plan

Group Personal Pension Plan

Generous Parental Leave & Pay

Employee Assistance Programme

Wellbeing Programme

Free Eye Tests

INACTIVE