Head of User Acquisition

Key Responsibilities:

• Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth for Betr's daily fantasy pick’em (Betr Picks) and other verticals.
• Collaborate with the Head of Marketing to establish clear acquisition goals, budgets, and key performance indicators (KPIs) for measuring campaign effectiveness.
• Collaborate with Head of Marketing and Head of Media to develop a more robust KPI set for brand awareness and affinity
• Collaborate with product and data on optimizations to the conversion funnel
• Work closely with Betr Media in order to maintain and extend our best-in-class processes surrounding paid advertising creative development, A/B testing, content development, and utilizing our talent roster to drive measurable gaming growth
• Identify and evaluate target audience segments, market trends, and competitive landscapes to optimize user acquisition efforts.
• Utilize a data-driven approach to monitor and analyze campaign performance, identifying areas of improvement and implementing actionable strategies for optimization.
• Manage and optimize user acquisition channels, including paid social (Meta, TikTok, Snapchat, Twitter/X, etc), display, paid search, CTV and affiliate/partnerships.
• Lead brand partnerships for Betr in conjunction with Betr media
• Accountable for new partner selection ahead of key tentpoles, namely NFL 2025
• Conduct regular A/B testing and experimentation to improve campaign performance and identify opportunities for scaling user acquisition efforts.
• Stay up-to-date with industry best practices, emerging trends, and new user acquisition technologies/tools, recommending innovative strategies to gain a competitive edge.
• Establish strong working relationships with external agencies, vendors, and partners to maximize user acquisition results.
• Prepare regular reports and presentations on user acquisition performance, presenting insights, recommendations, and progress against goals to senior management.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus).
• Proven experience 4+ years in user acquisition, growth marketing, or performance marketing, preferably within the online gambling or gaming industry.
• Strong understanding of digital and traditional marketing channels and platforms
• Strong understanding of marketing and affiliate partnerships, from both a dealmaking and value-maximization perspective
• Proficient in utilizing analytics tools (e.g., Google Analytics) to measure and analyze campaign performance.
• Demonstrated ability to develop and execute successful user acquisition strategies, delivering measurable results and driving business growth.
• Data-driven mindset with the ability to analyze complex datasets, draw actionable insights, and make data-backed decisions.
• Excellent project management skills with the ability to prioritize and manage multiple campaigns and initiatives simultaneously.
• Strong communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders.
• Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices.
• Passion for the online gambling industry and a customer-centric mindset.

Bonus Points:

• An understanding and genuine interest in the the sports and gaming industries!