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Content Marketing Manager
Posted on 8/22/2022
INACTIVE
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Figma
Google Analytics
Marketing
Mixpanel
SEO
Requirements
  • 3+ years experience in Content Marketing
  • Experienced managing a team of 3rd party writers to help you accomplish the broader content agenda
  • Demonstrated success in creating a variety of cross-channel content assets for a B2B or technology company (e.g. blogs, social, email, webinars)
  • Editorial mindset and seek to deeply understand the audiences you're writing for and what makes it valuable
  • Able to edit and produce high-quality copy that is clear, engaging, and light-hearted
  • Data-driven and have the ability to analyze campaign analytics and present performance findings to the team
  • Understand SEO as it relates to content marketing and knowledge of how to optimize content to rank for organic traffic acquisition
Responsibilities
  • Build, own, and manage the content calendar from concept through execution, with a focus on the top of the funnel
  • Elevate Finch's content brand into a media hub, and a trusted go-to-resource for our target audience: Product managers, founders and developers
  • Be the editor-in-chief of Finch's content brand, and develop engaging copy across social, blog, email, website, product, and marketing materials
  • Develop digital resources (e.g. customer case studies) that can be shared with specific audiences to meet Marketing goals
  • Drive website traffic, increase conversion and improve engagement
  • Ability to create and edit content that simplifies complex or technical topics
  • Deliver effective and relevant content in a timely manner through collaboration with several teams
  • Provide a clear tone of voice for Finch and ensure consistency across our communications
  • Leverage internal champions to research prospect and customer needs, and translate that data into engaging content
  • Analyze content performance and progress against team goals. Iterate, test, and provide recommendations
Desired Qualifications
  • Experience writing content for product managers and developers
  • Familiarity with Google Analytics, Mixpanel, Figma, Ghost, and social media channels (e.g. LinkedIn and Twitter)
Finch
Payroll & HR API