Product Marketing Manager
Customer
Posted on 8/23/2023
INACTIVE
Online platform for creating scientific illustrations
Company Overview
BioRender stands out as a leading company in the scientific communication sector, offering a unique platform that simplifies the creation of scientific graphics. Their competitive edge lies in their extensive library of pre-made icons and templates spanning over 30 fields of life sciences, making it accessible and user-friendly for scientists across disciplines. The company's commitment to enhancing science communication, backed by a team of dedicated engineers, illustrators, and entrepreneurs, fosters a dynamic work culture that values hard work, attention to detail, and a shared passion for science.
Energy
Company Stage
Series A
Total Funding
$67K
Founded
2017
Headquarters
Toronto, Canada
Growth & Insights
Headcount
6 month growth
↑ 19%1 year growth
↑ 51%2 year growth
↑ 194%Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Sales
Segment
UI/UX Design
CategoriesNew
Growth & Marketing
Requirements
- 4+ years of product, customer, or community marketing experience from a B2B SaaS or PLG company
- Experience writing case studies with quantifiable ROI metrics
- Demonstrable experience partnering with content marketing and/or customer success teams to build case studies or lifecycle marketing campaigns
- Excellent communication skills; client-facing experience is a plus
- Background in Science or Science related field or industry a plus
- Bachelor’s degree in business, marketing, or a related discipline; MBA is a plus
Responsibilities
- Build solutions and use case marketing assets that increase target segment signups by 10% within 3 months
- Publish 2-3 case studies within 6 months for Sales and CS to use in their pitch and renewal conversations
- Collaborate with internal creative teams and third-party resources, as necessary, to write and record an end-to-end platform video that demonstrates the value of BioRender within 6 months
- Create a customer certification program within 12 months that increases customer NPS and grows qualified pipeline via awareness
- Building educational content that supports customer retention and expansion goals
- Partnering with our UX Research team to conduct customer research
- Partnering with our CS Programs team to build compelling customer communications
- A/B testing messaging to optimize revenue team materials for pipeline generation
- Creating a customer evidence database with quotes, case studies, and other testimonials
- Writing solutions and use case marketing assets for external promotion and internal enablement
- Identifying experiential programs, like interactive webinars and landing pages, that upsell users to adopt more of the BioRender platform
- Building customer relationships to support community programming
- Channel management of in-app notifications
- Supporting go to market launches and content development
Desired Qualifications
- Friendly and upbeat communication - this role is customer facing
- Balances quality with efficiency
- Resourceful
- Creative thinker
- Team player