Product Marketing Manager
Customer
Posted on 8/23/2023
INACTIVE
Biorender

201-500 employees

Online platform for creating scientific illustrations
Company Overview
BioRender stands out as a leading company in the scientific communication sector, offering a unique platform that simplifies the creation of scientific graphics. Their competitive edge lies in their extensive library of pre-made icons and templates spanning over 30 fields of life sciences, making it accessible and user-friendly for scientists across disciplines. The company's commitment to enhancing science communication, backed by a team of dedicated engineers, illustrators, and entrepreneurs, fosters a dynamic work culture that values hard work, attention to detail, and a shared passion for science.
Energy

Company Stage

Series A

Total Funding

$67K

Founded

2017

Headquarters

Toronto, Canada

Growth & Insights
Headcount

6 month growth

19%

1 year growth

51%

2 year growth

194%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Sales
Segment
UI/UX Design
CategoriesNew
Growth & Marketing
Requirements
  • 4+ years of product, customer, or community marketing experience from a B2B SaaS or PLG company
  • Experience writing case studies with quantifiable ROI metrics
  • Demonstrable experience partnering with content marketing and/or customer success teams to build case studies or lifecycle marketing campaigns
  • Excellent communication skills; client-facing experience is a plus
  • Background in Science or Science related field or industry a plus
  • Bachelor’s degree in business, marketing, or a related discipline; MBA is a plus
Responsibilities
  • Build solutions and use case marketing assets that increase target segment signups by 10% within 3 months
  • Publish 2-3 case studies within 6 months for Sales and CS to use in their pitch and renewal conversations
  • Collaborate with internal creative teams and third-party resources, as necessary, to write and record an end-to-end platform video that demonstrates the value of BioRender within 6 months
  • Create a customer certification program within 12 months that increases customer NPS and grows qualified pipeline via awareness
  • Building educational content that supports customer retention and expansion goals
  • Partnering with our UX Research team to conduct customer research
  • Partnering with our CS Programs team to build compelling customer communications
  • A/B testing messaging to optimize revenue team materials for pipeline generation
  • Creating a customer evidence database with quotes, case studies, and other testimonials
  • Writing solutions and use case marketing assets for external promotion and internal enablement
  • Identifying experiential programs, like interactive webinars and landing pages, that upsell users to adopt more of the BioRender platform
  • Building customer relationships to support community programming
  • Channel management of in-app notifications
  • Supporting go to market launches and content development
Desired Qualifications
  • Friendly and upbeat communication - this role is customer facing
  • Balances quality with efficiency
  • Resourceful
  • Creative thinker
  • Team player