Email Marketing Associate

What you'll achieve at Web Summit

• You’ll deliver creative email concepts with storytelling and copy that are tailored for different audiences
• You’ll leverage AI tools to write, edit, and refine high-quality content across formats
• You’ll own the end-to-end strategy and implementation of email marketing campaigns  
• You’ll propose and roll out customer acquisition plans across different journey flows (nurture, referral, re-engagement, abandonment)
• You’ll support the building and implementation of email automation workflows
• You’ll propose and run A/B testing of our email campaigns across the different aspects (concepts, SL, CTA, body copy, titles, images) and use the results to inform our email marketing strategies.
• You’ll analyse data and report on key performance metrics for email which will help you identify what’s working and what’s not working and make data-driven decisions

Who you are

• You’re passionate about developing creative marketing concepts, including copywriting
• You’re excited about the idea of owning the strategy of email and proposing innovative ideas that combine creative thinking with customer obsession and data insights
• You have experience in building email marketing campaigns and you’re aware of the key elements of an email, preferably having worked with email tools for automation
• You’re data-driven with a strong interest in email marketing and the digital world 
• You’re an excellent communicator with great attention to detail.
• You keep up-to-date with the latest ideas in technology and marketing.
• No matter how crazy the ideas are, you are able to turn them into reality.
• You proactively take ownership of proposing improvements that help us keep growing 
• You like to work cross-functionally with different departments and team members

Skills and abilities we're looking for

• 2+ years’ commercial experience with some/all of the following: Email marketing, content marketing, creative-focused projects, marketing automation at scale.
• Exceptional writing, editing, and storytelling skills 
• Able to write engaging content 
• Exceptional written and spoken English
• Some technical and analytical experience across email building and set-up on email platforms (Iterable is a plus)
• Experience delivering to strict deadlines.
• A desire to be part of a fast and varied business environment where flexibility is a must and direction can change quickly.
• A passion and curiosity for the tech world as well as digital and social media marketing.