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Head of Brand and Marketing
Posted on 11/28/2022
INACTIVE
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Marketing
SEO
Requirements
  • 3+ yrs experience in a B2C marketing role where you developed campaigns and generated content for digital products
  • Strong industry connections
  • An impressive portfolio of content or projects that you have personally overseen or contributed towards
Responsibilities
  • GTM for Vana Explore product launch
  • Setting up better analytics
  • Designing engagement campaigns for new users
  • Ensure that Vana's brand is resonating strongly with Vana's target audiences and oversee Brand updates and expansion in collaboration with Vana's C-Suite
  • Develop and execute bold marketing campaigns, initiatives and brand positioning across all touch points (Social, Search/SEO/SEM, eDMs, website, Organic & Cold Advertising and Affiliate/Influencer marketing) to attract a range of audiences to the Vana brand
  • Oversee the development of innovative content that catches the attention of target audiences while remaining aligned with Vana's brand
  • Generate some content, while also efficiently managing a suite of content creators, to ensure the development of high-quality output in the most efficient and effective manner
  • Oversee the development of systems that allow Vana to make data-led decisions in brand and marketing, including the development of tracking tools, core metrics, and dashboards
  • Exercise strong cross-functional and management and leadership skills at all times, including the maintenance of efficient systems, documentation, and communication
Desired Qualifications
  • Experience with digital products, Web3/Crypto is a plus
  • Experience at an early-stage start-up
  • Experience with running targeted campaigns toward niche groups
  • Bachelors degree in something relevant
Vana

11-50 employees

Digital self generative AI platform
Company Overview
Vana's mission is to create a system for everyone to immerse themselves in their digital likeness and unleash their creative potential through generative AI. The company has created a platform that allows users to own their data and what makes them unique, including the AI models that understand how they look, speak and think.
Benefits
  • Competitive base salary
  • Health insurance, dental and vision
  • Flexible work schedule
  • Unlimited PTO
Company Core Values
  • We're real people
  • We love creating new things together
  • We're our own agents