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Head of Growth Marketing
Posted on 7/14/2022
INACTIVE
Locations
Oklahoma City, OK, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Leadership
Management
Marketing
Sales
Salesforce
SQL
SEO
Requirements
  • Alignment with Mode's values
  • Previous experience in product-led sales motions (bottoms up) and top down scaling pipeline needs for rapid growing companies
  • Proven track record of delivering results against targets across many workstreams, teams, and agencies
  • Experience developing and driving large, integrated, cross functional global campaigns from end to end
  • Deep empathy and proven ability to recruit and coach high performing growth marketing teams in a remote-first environment
  • Strong leadership skills and ability to motivate and inspire a team
  • Expert ability to analyze data, foster an always-be-testing environment, and leverage insights to increase performance
  • Excellent oral and written communication skills
  • Covetous interpersonal skills and ability to prioritize tasks
  • Experience working with Sales and Martech tools such as Salesforce, Marketo, SQL, Contentful, A/B testing and lead enrichment software. Experience using Mode a plus. Experience with account-based platforms like 6Sense, Demandbase, etc also a plus
  • Experience managing $20M+ annual marketing budgets
  • High degree of proficiency in CRO/Growth frameworks and processes, SEO, SEM, CMS/Website management
Responsibilities
  • Report directly to our VP Marketing
  • Coach, empower, and grow a group of talented individuals within paid, web, lifecycle, and marketing operations teams
  • Own pipeline generation efforts to support sales motions across segments (SMB, Mid-Market, and Large/Strategic)
  • Develop demand campaigns based on go-to-market plans and marketing best practices. Determine campaign objectives, strategies and tactics including marketing channels, testing plans, metrics, dependencies, timelines and budget requirements
  • Shape how we go to market by introducing programs that rapidly open up new vectors of growth including account-centric, international, and enterprise
  • Manage marketing budget and forecasting in partnership with Finance and RevOps
  • Partner with Marketing Operations to establish best in class technology and processes part of our growth goals
  • Establish the data collection for key demand metrics across the funnel, working closely with our data team ensure proper tracking and reporting is in place necessary to measure and optimize results from your team. Develop and execute plans to consolidate all data sources, improve data hygiene, and enhance data with a variety of data enrichment tools
  • Use data to make informed decisions on an experimentation roadmap designed to improve conversion rates, account engagement, and pipeline creation
  • Establish key business KPIs and understand underlying drivers to build out strategy and identify new opportunities; build processes for tracking, measuring and reporting results. Analyze campaign effectiveness to optimize marketing spend and improve efficiencies
  • Conduct ad hoc analysis that enables you to move quickly against goals
  • Create a collaborative, highly motivational environment focused on high performance as a team
  • Work closely with Sales leadership to build tight feedback loops to optimize efforts across the funnel
Mode

51-200 employees

Company Overview
Moderna Therapeutics specializes in drug discovery and drug development based on messenger RNA.
Benefits
  • Flexible Time - You know what makes you the most productive. We offer unlimited PTO and the ability to work with your manager to build a schedule that makes sense for you and your family.
  • Professional Development - We invest in our team's growth by earmarking funds for each employee's continued education, which you can use as you see fit.
  • Office Life - We strive to make the Mode office a place where everyone is comfortable by providing a variety of working spaces with different volumes and levels of light. We also build community through daily catered lunches and a kitchen that's fully stocked with snacks and beverages.
  • Medical, Dental, and Vision Insurance - We cover all premiums for employees, dependents, domestic partners, and spouses on a variety of healthcare plans.
Company Values
  • We don't work alone
  • A balanced responsibility
  • Fight our own biases
  • Honest words, kindly delivered