Full-Time

Senior Product Marketing Manager

Posted on 8/26/2024

SonderMind

SonderMind

501-1,000 employees

Connects clients with licensed therapists

Consumer Software
Healthcare

Compensation Overview

$150k - $180kAnnually

Senior, Expert

Remote in USA

Position can be based in Denver, CO or fully remote.

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Marketing
Data Analysis
Requirements
  • Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
  • 5+ years of experience in product marketing, preferably in health/mental health
  • Proven track record of successful product launches and go-to-market strategies.
  • Strong analytical skills with the ability to interpret market data and translate it into actionable insights.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively in a cross-functional team environment.
  • Creative thinker with a results-driven mindset.
  • Proficiency in marketing tools and software (e.g., CRM, marketing automation, analytics platforms).
Responsibilities
  • Develop and execute go-to-market plans for product launches, ensuring successful market entry and customer adoption.
  • Conduct thorough market research to understand industry trends, customer needs, and competitive landscape. Translate insights into actionable strategies.
  • Define and communicate the unique value propositions of our products, clearly differentiating them from competitors.
  • Build and maintain strong relationships with customers through targeted marketing campaigns, regular communication, and feedback loops.
  • Collaborate with internal and client-facing teams to provide essential tools, training, and collateral to enhance their performance and drive sales growth.
  • Develop compelling marketing materials, including product briefs, case studies, white papers, and presentations.
  • Work closely with product management, sales, and other departments to ensure alignment and consistency in product messaging and positioning.
  • Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and adjust strategies as needed.

SonderMind connects individuals seeking therapy with licensed therapists to improve access to mental health services. The company uses a digital platform to match clients with therapists based on their specific needs, such as anxiety or depression. This matching process ensures clients find the right support while therapists benefit from a streamlined system for managing appointments and billing, allowing them to focus on care. SonderMind generates revenue through client fees and insurance reimbursements, as it partners with major insurance providers like Aetna and Cigna. The goal of SonderMind is to make mental health care more accessible and efficient for both clients and therapists.

Company Stage

Series C

Total Funding

$178.2M

Headquarters

Denver, Colorado

Founded

2014

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-3%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Mindstrong's assets enhances data analytics capabilities.
  • Total Brain acquisition expands mental wellness engagement beyond traditional therapy.
  • Growing mental health app market offers significant growth opportunities for SonderMind.

What critics are saying

  • Increased competition from well-funded rivals like Lyra Health and Spring Health.
  • Recent layoffs may indicate financial instability or integration challenges.
  • Modest Series F funding may limit rapid scaling and competitive edge.

What makes SonderMind unique

  • SonderMind offers a digital platform for personalized client-therapist matching.
  • The company is in-network with major insurance providers, enhancing accessibility.
  • SonderMind integrates neuroscience applications to improve mental health engagement.

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Benefits

Health, vision, & dental

PTO

INACTIVE