Director of Demand Generation @ ASAPP

INACTIVE

Full-Time

Director of Demand Generation

ASAPP

201-500 employees

Research-based artificial intelligence software provider

Robotics & Automation

AI & Machine Learning

Senior

Mountain View, CA, USA

Required Skills

Sales

Lead Generation

SEO

Salesforce

Google AdWords

Marketing

Requirements

5-10 years of experience planning, implementing, and optimizing demand generation activities
Experience running advertising, paid social, lead generation, and awareness campaigns
Demonstrated experience building a pipeline in partnership with an enterprise sales force
Passion to identify and learn new marketing technologies and channels for demand generation
Ability to think strategically and motivate cross-functional teams
Experience measuring the effectiveness of marketing activities
Experience using Salesforce and Marketo
Demonstrated ability to meet ambitious targets

Responsibilities

Develop ASAPP's demand generation strategy and roadmap
Design, plan, launch, manage, and optimize integrated marketing campaigns across multiple channels to reach strategic target accounts and generate pipeline
Partner with Sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting
Partner with Product Marketing to implement engaging and effective messaging
Build out our demand generation email campaigns and nurture streams to improve conversion rates
Manage campaigns that span across each stage of the customer journey through effective storytelling and education using tools like Marketo, Google Ads, LinkedIn, and various ABM tools
Lead events and field marketing strategy
Create strategies for audience targeting, lead management, ABM, CRM and marketing automation to maximize prospect acquisition and customer conversions
Own list of contacts including prospects, leads, and customers
Manage SEO
Optimize our online experience from paid ads, to the website, to lead capture
Optimize targeting, creative, media, and budget allocation to maximize campaign effectiveness and ROI
Report and communicate metrics and KPIs from campaign initiatives and as well as insights gleaned from testing new media channels, content formats, and audience targeting
Identify and vet external vendors
Lead vendor relationships, as needed
Apply your unique personality and spirit to our culture

At ASAPP, we are on a mission to build transformative machine learning-powered products that push the boundaries of artificial intelligence and customer experience. We focus on solving complex, data-rich problems — the kind where there are huge systemic inefficiencies and where a real solution will have a significant economic impact. Our CX performance platform uses machine learning across both voice and digital engagement channels to augment and automate human work, radically increasing productivity and improving the efficiency and effectiveness of customer experience teams.

As Director of Demand Generation you will lead the strategy and implementation of high-impact marketing activities to generate a pipeline of quality leads for sales and increase brand awareness. You’re a creative problem solver with demonstrated comfortability in executing and optimizing multi-channel campaigns. You collaborate cross-functionally to author effective messaging. Finally, you understand the nuances of enterprise level SaaS growth hacking and can confidently identify, and advocate for, ROI positive channels and tactics.

This role is onsite or hybrid flexible. We have offices in New York City, Northern California, and Bozeman.

What you’ll do

Develop ASAPP’s demand generation strategy and roadmap
Design, plan, launch, manage, and optimize integrated marketing campaigns across multiple channels to reach strategic target accounts and generate pipeline
Partner with Sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting
Partner with Product Marketing to implement engaging and effective messaging
Build out our demand generation email campaigns and nurture streams to improve conversion rates
Manage campaigns that span across each stage of the customer journey through effective storytelling and education using tools like Marketo, Google Ads, LinkedIn, and various ABM tools
Lead events and field marketing strategy
Create strategies for audience targeting, lead management, ABM, CRM and marketing automation to maximize prospect acquisition and customer conversions
Own list of contacts including prospects, leads, and customers
Manage SEO
Optimize our online experience from paid ads, to the website, to lead capture
Optimize targeting, creative, media, and budget allocation to maximize campaign effectiveness and ROI
Report and communicate metrics and KPIs from campaign initiatives and as well as insights gleaned from testing new media channels, content formats, and audience targeting.
Identify and vet external vendors
Lead vendor relationships, as needed
Apply your unique personality and spirit to our culture

What you’ll need

5-10 years of experience planning, implementing, and optimizing demand generation activities
Experience running advertising, paid social, lead generation, and awareness campaigns
Demonstrated experience building a pipeline in partnership with an enterprise sales force
Passion to identify and learn new marketing technologies and channels for demand generation
Ability to think strategically and motivate cross-functional teams
Experience measuring the effectiveness of marketing activities
Experience using Salesforce and Marketo
Demonstrated ability to meet ambitious targets

What we’d like to see

Experience in-house at an enterprise level B2B SaaS business
Experience in CX and/or AI not required, but is a plus

Benefits

Competitive compensation with stock options
Comprehensive medical, vision, and dental insurance
401k matching
Fitness and wellness stipend
Mobile phone reimbursement
Mental well-being benefits
Professional learning and development stipend
Parental leave, including adoptive and foster parents
3 weeks paid time off (increases with tenure) and unlimited sick leave

ASAPP is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. If you have a disability and need assistance with our employment application process, please email us at [email protected] to obtain assistance. #LI-AG1 #LI-Hybrid

ASAPP

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Website

View Company Profile

ASAPP exists to elevate human performance with AI Native® technology. They focus on addressing complex problems in environments with huge systemic inefficiencies and lots of data where real solutions create significant economic impact.

Company Stage

Series C

Total Funding

$387.6M

Headquarters

New York, New York

Founded

2014

Growth & Insights

Headcount

6 month growth

↓ -6%

1 year growth

↓ -3%

2 year growth

↑ 4%

Benefits

Learning & Development

Comprehensive Health Benefits

Daily Catered Meals

Vacation

401K Program

Family Leave

INACTIVE