Full-Time
Associate – Data Governance
Posted on 2/12/2025
Influential
201-500 employees
AI-driven influencer marketing platform
Compensation Overview
$55k - $65kAnnually
Junior
Remote in USA
Preferred candidates should be based on the east coast.
You match the following Influential's candidate preferences
Employers are more likely to interview you if you match these preferences:
- 1+ year of experience in data entries & analytics.
- Strong proficiency in Microsoft Excel (i.e., spreadsheet formatting, pivot tables, VLookups) and Google Suite.
- Conducts and facilitates data entries, data issues identification & determines the root causes, and is able to troubleshoot/fix the issues with minimal supervision.
- Excellent written and verbal communication skills, including interacting professionally with external and internal stakeholders.
- Self-motivated and driven, enthusiastic about the data integrity process.
- Ensure new campaigns are created with the data requirements inputted in the influencer management platform before they go live.
- Monitor newly published content to ensure they meet FTC and brand guidelines across multiple campaigns.
- QA that the campaign content is captured in the influencer management platform.
- Track and assign costs to the influencers for the campaigns in the influencer management platform.
- Ensures all YTD campaigns are in the influencer management platform with proper, accurate information.
- End-of-month spend reconciliation between brand internal systems and the influencer management platform.
- Effective communication with cross-functional teams.
- Familiar with Traackr, Salesforce, Monday.com, and Dashboard visualization would be a plus.
- Develops methodology and processes for prioritization and scheduling of projects.
Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media engagement. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Unlike many competitors, Influential focuses on providing comprehensive services, including campaign strategy and performance analytics, tailored for large enterprises, particularly Fortune 500 companies. The goal is to enhance marketing strategies through effective influencer partnerships, ensuring that campaigns are both impactful and measurable.
Company Size
201-500
Company Stage
N/A
Total Funding
$48.1M
Headquarters
Las Vegas, Nevada
Founded
2013
Simplify's Take
What believers are saying
- Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.
- AI tools enable scalable, cost-effective content creation for influencers.
- Partnership with UniComm Media Group expands reach to Hispanic audiences.
What critics are saying
- Publicis acquisition may shift company culture, affecting client relationships.
- AI-generated content could disrupt traditional influencer marketing models.
- Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.
What makes Influential unique
- Influential leverages AI to match brands with over 3.5 million influencers.
- The platform focuses on advanced metrics like sales lift and ROAS for campaigns.
- Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.
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Benefits
Remote Work Options
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Growth & Insights and Company News
6 month growth
↓ -5%1 year growth
↓ -4%2 year growth
↓ -5%In other recent news, Publicis Groupe has announced its definitive agreement to acquire Influential, a leading influencer marketing company.
Regulatory News: Publicis Groupe [Euronext Paris FR0000130577, CAC 40] has entered into a definitive agreement to acquire Influential, the world’s pre
The collaboration aims to integrate Influential's capabilities with Publicis' existing data solutions from Epsilon, allowing clients not just to identify potential influencers but also to create successful campaigns that resonate deeply with targeted audiences.
With a network of 3.5m creators, Influential will now team up with Epsilon, the data and marketing group which Publicis bought for £4.4bn in 2019.
Publicis to acquire Influential in bid to lead 'ID driven' influencer marketing.
Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform.
Snapchat has introduced the Paid Partnership Tag, a self-serve, in-app feature that allows all public creators to easily tag their branded content as a paid promotion.
Influential's Ryan Detert sees a vast future for AI in the influencer space (Photo by Araya . [+] Diaz/Getty Images for Vanity Fair). Getty Images for Vanity FairWith the release of AI tools such ChatGPT, Dall-E, Lensa and others, creators and consumers across industries have been racing to understand how their work will be affected and how they can get ahead of the changes.But for influencers and content creators specifically the question is perhaps more dire. Because if AI tools become advanced enough to create viral online posts, at scale, and at a fraction of the cost of traditional influencer work, the industry cannot remain the same.And according to Ryan Detert, CEO of AI-based influencer marketing company Influential, the existence of tools that advanced is not a matter of “if” but “when.”“There's no future where this doesn't happen in some fashion,” said Detert about AI tools which can generate online content. “The question will come down to speed and cost.”But that does not mean professionals in the influencer space need dash off to other careers. The rise of these tools may just mean that content creators can leverage them to make better content at a faster speed to create more value, if they can jump on mastering them soon enough
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Influential will connect brands with Hispanic creators as the official marketing partner of UMG. LOS ANGELES, Oct. 13, 2022 /PRNewswire/ -- Influential, the world's largest influencer marketing company by revenue, today announced a partnership with UniComm Media Group (UMG), a Hispanic-owned agency that helps brands craft creative to reach Hispanic audiences through deep cultural knowledge and insights. The partnership will enable brands to leverage UMG's multi-step creative ideation process and Influential's best-in-class influencer marketing tools to ensure that content resonates with Hispanic consumers