Full-Time

Product Marketing Lead

Posted on 12/17/2024

Built Technologies

Built Technologies

201-500 employees

Financial and project management tools for construction

Compensation Overview

$135k - $165kAnnually

+ Equity

Senior, Expert

Remote in USA

Category
Product Marketing
Product
Required Skills
Market Research
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
  • 7+ years of experience in product marketing
  • Exceptional written and verbal communication skills.
  • Proven ability to craft compelling narratives and deliver impactful presentations.
  • Ability to work cross-functionally in a fast-paced, collaborative environment.
  • Strategic mindset with the ability to think long-term while managing day-to-day tasks.
  • Strong project management and organizational skills.
  • Passion for understanding customer needs and translating them into actionable insights.
  • Self-starter with a proactive approach to problem-solving.
Responsibilities
  • Develop and execute go-to-market strategies for new and existing products.
  • Collaborate with product leadership to ensure market readiness and alignment with company objectives.
  • Craft compelling product positioning and messaging that articulates value propositions for target personas.
  • Differentiate our solutions in a competitive landscape.
  • Conduct market research to understand industry trends, customer needs, and competitor offerings.
  • Use data-driven insights to identify opportunities and refine marketing strategies.
  • Create sales collateral, presentations, case studies, and training materials to equip the sales team with tools to close deals.
  • Develop and maintain a knowledge base for sales teams to leverage during customer interactions.
  • Partner with the demand generation team to develop campaigns that drive lead acquisition and customer engagement.
  • Align product marketing efforts with broader marketing initiatives to ensure cohesive messaging.
  • Work closely with customer success teams to identify and promote customer success stories.
  • Leverage testimonials, case studies, and reviews to build trust and credibility.
  • Act as a key liaison between marketing, product management, and sales teams.
  • Foster alignment across departments to ensure consistent execution of strategies.
  • Track and analyze the performance of product marketing initiatives.
  • Continuously refine strategies based on performance data and feedback.
Desired Qualifications
  • MBA is a plus.

GetBuilt.com offers financial and project management tools specifically designed for the construction industry. Its software helps construction contractors, lenders, and real estate developers manage project costs, payment processing, and financial reporting. The platform allows users to generate detailed job cost reports, which are essential for tracking expenses and profitability. It operates on a Software-as-a-Service (SaaS) model, where clients pay subscription fees for access to various features, including electronic payment processing and lien waiver management. What sets GetBuilt.com apart from competitors is its focus on addressing the unique financial needs of the construction sector, particularly during economic uncertainties. The company's goal is to streamline financial management for contractors and lenders, making it easier for them to oversee projects and loan portfolios.

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$274M

Headquarters

Nashville, Tennessee

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased adoption of digital payment solutions boosts demand for Built Technologies.
  • AI integration offers opportunities for enhanced predictive analytics and automation.
  • The rise of remote work aligns with Built Technologies' cloud-based solutions.

What critics are saying

  • Emerging fintech startups pose competition to Built Technologies.
  • Citi's investment may pressure Built Technologies to meet aggressive growth targets.
  • Integration challenges from acquiring Nativ could disrupt service delivery.

What makes Built Technologies unique

  • Built Technologies offers specialized financial tools for the construction industry.
  • The platform facilitates electronic payments and lien waiver management.
  • Built Technologies employs a SaaS model, ensuring continuous updates and improvements.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

401(k) Company Match

Flexible Work Hours

Parental Leave

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
Property Council of Australia
Mar 4th, 2025
People moves and news

Built has announced that Rob Stanton will be appointed to the newly created role of Head of Built Capital.

Chronicle-Tribune
Jan 22nd, 2024
Built Technologies Names Tech Veteran SVP of Sales

Built, a leading provider of construction and real estate finance software, announced the appointment of Carnell Elliott as Senior Vice President of Sales.

Business Wire
Sep 26th, 2023
Built Technologies Appoints Sam Kemp as Chief Financial Officer

NASHVILLE, Tenn.--( BUSINESS WIRE )-- Built Technologies, a software platform designed to improve commerce for lenders, owners, and contractors within the built world, today announced the appointment of Sam Kemp as its first Chief Financial Officer.

Business Wire
Apr 14th, 2023
Built Technologies Secures Investment From Citi

Built Technologies, one of the fastest growing construction and real estate software providers in the U.S., has announced a strategic investment from

Bizjournals
Apr 13th, 2023
Built Technologies gets strategic investment from Citi

Built Technologies has added another marquee financial brand to its roster of investors. Find out what global bank has made a strategic investment. #NashInno

INACTIVE