Paid Search Specialist

The opportunity

The Paid Search Specialist will be an integral part of our Paid Media Team. This team member will provide support for many critical aspects of the campaign planning & launch process across our Paid Search advertising campaigns, ranging from audience & keyword research, campaign & ad builds, 3rd party integration setups, ongoing optimization, reporting & analysis, and more.

Employment Level: Mid-Level

Employment Type: Contract

Location: India

Working Hours: 6:30pm - 3:30am IST

What you'll do

• Own the building and day-to-day management of paid campaigns across Google Ads and Microsoft Ads, including but not limited to Paid Search, Performance Max, and Demand Gen campaign types.
• Execute rigorous keyword management - initial keyword research, expansion, refinement, and negative keyword-sculpting to ensure high relevance and low wasted spend.
• Adjust and refine bid strategies based on performance trends, seasonal shifts, and market competition.
• Confidently navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies to drive continuous account improvements.
• Identify tracking needs or issues for current campaigns and assist other teams in setting up new conversion events or troubleshooting when necessary.
• Improve Quality Scores, ad relevance, and landing page experience through ongoing optimizations and best practice implementation.
• Initiate and manage creative requests to get necessary ad assets from our design team based on channel requirements.
• Query, manipulate, and analyze data from multiple sources both within ad channels and externally, using Google Sheets, Looker Studio, and Tableau.
• Analyze campaign data to generate actionable insights, highlighting wins, gaps, and opportunities for deeper investment or cost-saving.
• Stay ahead of industry trends and platform updates, proactively testing new ad formats, betas, and automation tools, and making strategic recommendations to scale growth.

Who you are

• 3+ years managing paid media campaigns in Google Ads and Microsoft Ads (Bonus: Meta, LinkedIn, others).
• Strong command of bid strategies and budget optimization to drive performance.
• Analytical mindset with a focus on metrics, outcomes, and continuous improvement.
•  Ability to interpret data and communicate clear, actionable insights.
• Works well with cross-functional teams including creative, ops, BI, SEO, and engineering.
• Skilled at managing multiple campaigns, tools, and deadlines simultaneously.
• Quick to learn new tools with a blend of technical and creative curiosity.
• Fluent in English, U.S. hours availability, with video call access.
• Must have a working laptop/pc and internet and back-up connection
• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward

#LI-Remote

*Please note that, as this is a contract position, no perks or benefits are included with this role.

Work authorization

Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in India at hire and must maintain authorization to work in India throughout their employment with our company.