Full-Time

Director – Data Strategy & Analytics

Healthcare

Posted on 9/23/2024

Kepler Group

Kepler Group

501-1,000 employees

Data analytics and marketing strategy services

Data & Analytics
Consulting
Enterprise Software

Compensation Overview

$126.9k - $140kAnnually

+ Bonus

Senior

Remote in USA

Annual Work From Anywhere for 4 weeks per year.

Category
Management Consulting
Consulting
Required Skills
Datorama
Tableau
Google AdWords
Looker
Data Analysis
Google Analytics
Requirements
  • Experience managing and building client relationships, highlighting the role of data strategy and analytics by developing and delivering strategic solutions for clients
  • Experience managing an internal team of 10+ across multiple locations
  • Proficiency in BI and data visualization tools (e.g. Datorama, Looker Tableau, or similar)
  • Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling) and designing and measuring media tests
  • Comfort with underlying data infrastructure (e.g. site tagging, data warehousing) and aggregating data from multiple sources, and understanding how that impacts downstream reporting/insights
  • Demonstrate understanding of digital tagging, tracking and website analytics including best practices and platforms (e.g. Google Analytics/GA4, Google Tag Manager or similar)
  • 6-7 years of experience of working with data for major digital media platforms (e.g. GMP, Meta, Google Ads, etc.) across a variety of digital channels (Search, Display, Social, Video and Email)
Responsibilities
  • You will have a natural curiosity and leverage that curiosity to identify key trends in marketing and business performance data to advise clients on media and web strategies.
  • You will oversee a large portfolio of brands that will require hands-on client management, and exceptional communication and prioritizations skills. You will build and maintain day-to-day relationships with key clients' senior stakeholders and act as a point of escalation.
  • You will work with internal and client teams to identify business needs and analytics opportunities, and lead a team that is responsible for executing on those opportunities by developing dashboards and sharing insights to optimize media performance.
  • You will have a natural curiosity, driving your team to go beyond reporting to produce compelling and informative data storytelling, and innovating & automating solutions where necessary.
  • You will guide the creation of reporting through automated processes, consolidating data from many sources into a cohesive view of performance, while providing guidance and assisting the team to overcome challenges and support them in driving the projects to completion.
  • Enhance reporting and knowledge-sharing mechanisms to ensure valuable insights are leveraged across programs, fostering growth and efficiency.
  • Establish work plans and coordinate staffing for each project phase and arrange for recruitment or assignment of project personnel.
  • Support your AVP in skillfully negotiating timelines, scope, and budget with clients across your account portfolio and identify expansion opportunities that will benefit both your client and your team.

Kepler Group focuses on enhancing marketing effectiveness for global brands through a combination of data analytics and creative strategies. The company uses its proprietary Kip™ technology to analyze complex data and convert it into actionable insights, which helps clients connect with their target audiences more effectively. Unlike many competitors, Kepler Group emphasizes a personalized approach by offering tailored marketing strategies that blend data-driven insights with creative execution. The goal of Kepler Group is to simplify the digital marketing landscape, enabling brands to navigate its complexities and achieve measurable success.

Company Stage

Acquired

Total Funding

N/A

Headquarters

New York City, New York

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Kip™ technology provides a competitive edge in programmatic advertising.
  • Partnership with YouGov offers deeper market intelligence for clients.
  • Focus on privacy-first data solutions aligns with industry trends.

What critics are saying

  • Emerging competitors may erode Kepler's market share.
  • Privacy regulations could limit data collection capabilities.
  • Economic downturns may reduce client marketing budgets.

What makes Kepler Group unique

  • Kepler Group leverages proprietary Kip™ technology for actionable marketing insights.
  • Partnership with YouGov enhances Kepler's data-driven media planning capabilities.
  • Kepler integrates creativity with data analytics for personalized marketing strategies.

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