Social Media Content Specialist
Richmond, VA
Posted on 8/5/2023
 Lansing Building Products

501-1,000 employees

Respect Lives Here
Company Overview
Lansing Building Products has supplied professional contractors with high-quality building products since its founding in 1955. Led by third generation President & CEO Hunter Lansing, we remain true to the family values and mission of Respect, Service and Excellence in everything we do. A certified Great Place To Work™, Lansing has nearly 2,000 associates in 112 branches serving customers in 35 states along with Home Office locations in Richmond, VA and Waltham, MA. We exist to make a positive impact in people’s lives and are focused on delivering a best-in-class experience to our associates and our customers.
Richmond, VA, USA
Experience Level
Desired Skills
Graphic Design
Adobe Creative Suite
Social Media
Social Media
  • Bachelor's degree in Marketing, Communications, Media or other relevant area of study
  • 3-5+ years of professional experience in social media management or social content creation
  • Must possess excellent grammar, writing, editing, and proofreading skills
  • Ability to research, conceptualize, and create great content that will perform well across various social media channels
  • Demonstrate knowledge of the latest social media trends
  • Experience with social media scheduling platforms like Sprout Social or HootSuite
  • Experience running or managing paid digital & search campaigns
  • Basic proficiency in Adobe Creative Suite
  • Outstanding interpersonal and communication skills, strong organization and time management skills
  • Must have exceptional attention to detail and accuracy
  • Work effectively across functions with minimal direction (self-discipline, self-starter)
  • Embrace working in person in a team environment and contributing to the positive, values-driven culture of Lansing's Home Office
  • Responsible for Lansing's social media platforms, including content publication, scheduling, social amplification, and online community engagement
  • Create relevant social content for our customers in the B2B building products industry
  • Determine the optimal post schedule and cadence to support campaigns, brand awareness, and social engagement goals
  • Engage with customers, industry partners, and influencers on social media platforms to grow Lansing's online community and promote our brand and culture
  • Research products that Lansing sells and work with vendor partners to create unique, owned content
  • Support the development and delivery of all other social media efforts by Lansing, including posts related to company events, associate profiles, associate experience areas including Recruiting, Career Growth, Training, and Recognition, and other content supporting the company's culture and brand
  • Work closely with HR/Communications and Marketing & Sales team to organize content distribution to ensure the best possible experience with the Lansing brand
  • Execute strategies to amplify messaging for specific content. Occasionally, build and manage paid social media campaigns with the support of Marketing Managers and the Graphic Design team
  • Assist with managing our customer reviews and response process while demonstrating Lansing's mission of respect, service, and excellence
  • Partner with the Marketing Insights team and follow social media news and trends to help keep our social content strategy relevant and effective