Full-Time

Director – Marketing

Posted on 9/24/2024

Verra Mobility

Verra Mobility

1,001-5,000 employees

Smart transportation solutions for road safety

Data & Analytics
Automotive & Transportation

Senior

Remote in USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Lead Generation
Social Media
SEO
Marketing
Data Analysis
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
  • 7+ years of experience in marketing, with at least 3 years in a leadership role.
  • Proven track record of driving business growth through designing, developing and implementing successful marketing strategies and campaigns.
  • Demonstrated success in developing and leading demand generation and generating qualified lead and opportunities that contributed to overall sales growth.
  • Strong understanding of digital marketing, SEO, SEM, social media, and content marketing.
  • Experience in developing content management processes and account-based marketing strategies.
  • Excellent leadership and team management skills.
  • Strong analytical and problem-solving abilities.
  • Proficiency with marketing automation tools, CRM systems, and analytics platforms.
Responsibilities
  • Develop and execute comprehensive marketing strategies to achieve business objectives, including brand awareness, lead generation, customer acquisition, and retention.
  • Oversee the creation and implementation of marketing campaigns across various channels, including digital, social media, email, and traditional media.
  • Lead and mentor a team of marketing professionals, providing guidance, support, and development opportunities.
  • Conduct market research and analyze trends to identify opportunities and challenges for the business.
  • Collaborate with sales, product development, and other departments to ensure cohesive and effective marketing efforts.
  • Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
  • Monitor and report on the performance of marketing campaigns and initiatives, using data-driven insights to refine and improve strategies.
  • Develop and maintain relationships with external partners, agencies, and vendors.
  • Ensure brand consistency and compliance with brand guidelines across all marketing materials and communications.
  • Stay current with industry trends, emerging technologies, and best practices in marketing to keep the company at the forefront of innovation.

Verra Mobility provides smart transportation solutions aimed at improving road safety and enhancing the overall transportation experience. The company develops technology that helps monitor and improve driver behavior, making roads safer for everyone. For instance, they have implemented school bus stop arm safety camera programs in New York to enforce traffic laws and protect children around school buses. Verra Mobility works with a variety of clients, including government agencies, commercial fleets, and rental car companies, offering customized solutions to meet their specific transportation needs. Unlike many competitors, Verra Mobility focuses on building strong partnerships and delivering tailored services, which helps them stand out in the smart transportation market. Their goal is to create safer and more connected transportation systems that benefit communities worldwide.

Company Stage

IPO

Total Funding

$1B

Headquarters

Mesa, Arizona

Founded

1987

Growth & Insights
Headcount

6 month growth

14%

1 year growth

0%

2 year growth

14%
Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion into urban speed safety programs indicates growing market opportunities.
  • Consistent Fortune 100 recognition underscores strong market position and growth potential.
  • Significant investments reflect strong investor confidence in Verra Mobility's prospects.

What critics are saying

  • Emerging smart mobility startups could erode Verra Mobility's market share.
  • Reliance on government contracts exposes the company to political and budgetary changes.
  • Autonomous vehicle advancements may reduce demand for traditional traffic enforcement.

What makes Verra Mobility unique

  • Verra Mobility leads in smart mobility with over 8.5 million vehicles managed.
  • The company operates 4,000+ safety cameras, enhancing road safety and driver behavior.
  • Partnerships with counties for school bus safety programs highlight its customized solutions.

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