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Full-Time

Director – Marketing

Confirmed live in the last 24 hours

Verra Mobility

Verra Mobility

1,001-5,000 employees

Smart transportation solutions for road safety

Automotive & Transportation
Data & Analytics

Senior, Expert

Remote in USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Lead Generation
SEO
Marketing
Data Analysis
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
  • 7+ years of experience in marketing, with at least 3 years in a leadership role.
  • Proven track record of driving business growth through designing, developing and implementing successful marketing strategies and campaigns
  • Demonstrated success in developing and leading demand generation and generating qualified lead and opportunities that contributed to overall sales growth
  • Strong understanding of digital marketing, SEO, SEM, social media, and content marketing.
  • Experience in developing content management processes and account-based marketing strategies
  • Excellent leadership and team management skills.
  • Strong analytical and problem-solving abilities.
  • Proficiency with marketing automation tools, CRM systems, and analytics platforms.
Responsibilities
  • Develop and execute comprehensive marketing strategies to achieve business objectives, including brand awareness, lead generation, customer acquisition, and retention.
  • Oversee the creation and implementation of marketing campaigns across various channels, including digital, social media, email, and traditional media.
  • Lead and mentor a team of marketing professionals, providing guidance, support, and development opportunities.
  • Conduct market research and analyze trends to identify opportunities and challenges for the business.
  • Collaborate with sales, product development, and other departments to ensure cohesive and effective marketing efforts.
  • Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
  • Monitor and report on the performance of marketing campaigns and initiatives, using data-driven insights to refine and improve strategies.
  • Develop and maintain relationships with external partners, agencies, and vendors.
  • Ensure brand consistency and compliance with brand guidelines across all marketing materials and communications.
  • Stay current with industry trends, emerging technologies, and best practices in marketing to keep the company at the forefront of innovation.

Verra Mobility focuses on smart transportation solutions that enhance safety and connectivity in transportation systems. The company develops technology solutions aimed at improving driver behavior and road safety, such as school bus stop arm safety camera programs in partnership with local governments. Their products work by monitoring traffic laws and providing data analytics to optimize transportation systems for clients, which include government agencies, commercial fleets, and rental car companies. What sets Verra Mobility apart from competitors is its tailored approach to addressing complex transportation challenges and its strong emphasis on customer relationships. The goal of Verra Mobility is to create safer and more efficient transportation environments in the communities they serve.

Company Stage

IPO

Total Funding

$1B

Headquarters

Mesa, Arizona

Founded

1987

Growth & Insights
Headcount

6 month growth

15%

1 year growth

1%

2 year growth

15%
Simplify Jobs

Simplify's Take

What believers are saying

  • Verra Mobility's presence in over 15 countries offers significant opportunities for global career growth and exposure.
  • The company's commitment to innovation and partnerships, such as with Hayden AI for traffic solutions, positions it at the forefront of smart transportation technology.
  • Collaborations with minority-owned businesses like All Staffed Up demonstrate Verra Mobility's dedication to social responsibility and community investment.

What critics are saying

  • The highly competitive smart transportation market requires Verra Mobility to continuously innovate to maintain its edge.
  • Dependence on government contracts and partnerships could pose risks if political or economic conditions change.

What makes Verra Mobility unique

  • Verra Mobility's focus on smart transportation solutions for government agencies, commercial fleets, and rental car companies sets it apart from competitors who may not cater to such a diverse clientele.
  • Their multi-revenue stream model, including technology sales, maintenance, and data analytics, provides financial stability and continuous innovation.
  • Strategic partnerships with companies like Hayden AI and Bluedot enhance their technological capabilities and market reach, distinguishing them from other players in the smart mobility ecosystem.