Brand Marketing Manager
Posted on 4/2/2024
23andMe

501-1,000 employees

Personal genomics & biotechnology company
Company Overview
23andMe’s mission is to help people access, understand, and benefit from the human genome. The company has created the world’s largest crowdsourced platform for genetic research and is the only company with multiple FDA authorizations for genetic health risk reports. The company is also in development of discovery programs rooted in a diverse spectrum of human genetics to ultimately deliver reports and results from all spectrums of your DNA.
Biotechnology

Company Stage

N/A

Total Funding

$1.2B

Founded

2006

Headquarters

Sunnyvale, California

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-2%

2 year growth

16%
Locations
Sunnyvale, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
CategoriesNew
Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field preferred.
  • 4+ years of brand-side or agency experience.
  • Experience in product marketing a plus.
  • Effective time management and organization skills, attention to detail, and passionate commitment to meet campaign deadlines and goals.
  • A can-do and self-starting attitude with strong communication skills and an ability to successfully multitask.
  • Flexibility and comfortability working in a fast, high-paced growth culture, including the ability to react, respond and execute quickly to ad-hoc or real-time opportunities.
  • Ability to work from 23andMe's office in Sunnyvale, CA a minimum of three days per week
Responsibilities
  • Day to day management of marketing initiatives, working collaboratively across teams, including Media, Design, Comms, PR, Consumer Insights, Product, Legal, Medical, and Regulatory.
  • Detail-oriented campaign management, including execution of briefings, campaign strategy, creative strategy & deliverables, ensuring we are meeting execution timelines and benchmarks, updating and maintaining marketing materials, and working with the team to develop in-sync and cohesive messaging.
  • Work closely with and help manage agencies and other brand partners.
  • Identify new optimization, innovation, and strategic campaign opportunities, with a foundation in cultural/industry trends, data, and insights.
  • Routing and management of reviews and approvals through appropriate internal and external channels.
  • Troubleshooting and resolving campaign challenges and logistical issues with follow-ups that are timely and actionable.
  • Support additional strategic campaign needs as necessary.
  • All other duties as assigned.