Responsibilities:

• Manage Binance social accounts, from shaping strategy to creating and posting content
• Working with the social team, product teams and product marketing team to define content strategy and branding
• Maximise content distribution through other Binance channels
• Be part of the central social media team, contributing to the main Binance accounts on each platform
• Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams
• Work with partners to create and execute growth campaigns and events
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance 
• Analyze social media landscape to supply actionable insights
• Engage and build communities through one-on-one as well as one-to-many conversations 

Requirements:

• Currently pursuing or graduated from Bachelors in Marketing or other relevant fields
• Native-level fluency in English
• Native-level fluency in Mandarin is an advantage
• Deep understanding of the crypto market and on-going trends
• Must be completely plugged in to crypto twitter - aware of current meta, key players, sentiments, trends, etc
• Good knowledge of crypto and Binance’s product suite
• Strong writing and copywriting skills. Demonstrate a clear and concise style of communication 
• Experience in content creation and social media management (including for personal means)
• Experience in digital marketing or social media related roles for brands is a huge plus
• Strong sense of ownership and responsibility, resistant to stress, self-motivated and results oriented
• Remote and start-up experience is a plus