VP, STRATEGIC PLANNING, BRAND

If you’re an amazing brand strategist with a passion for integrated ideas and the rigor that inform and want be a part of a team who is reinventing the playbook for earned-first brand-building, we should talk. Weber Shandwick is looking for an experienced VP of Strategic Planning, Brand to steer the strategy for a flagship portfolio food and beverage brand with multiple business units within it.

About you:

You are endlessly curious about consumer mindsets and the drivers of behavior change. You love working on consumer brands and want to set new standards for what good cultural ideas look like. You think and write clearly, and you understand diverse media platforms and technology. You are able to frame a problem, develop succinct insights and strategies, and explain what it all means in a compelling story. You’re open-minded, battle-tested, inclusive and empathetic. You have a high level of cultural fluency, and while you’re by no means a scientist, you think science is cool.

CLIENT AND WORK

• Leads integrated teams to create and implement flawless execution plans informed by strategic vision, with very limited support from senior strategic planning leadership
• Responsible for all strategic planning for a flagship account
• Leads the strategic process, from start to finish
• Oversee the crafting and evaluation of primary and secondary research plans to segment audiences, and understand the cultural, societal, business and media context impacting a business to uncover business insights
• Leads engagement with confidence and commitment to high quality, data-driven strategic brand recommendations, tactical plans and programs
• Focuses on the strategic vision driving the detailed execution and performance evaluation
• Ensures the plan is strategically sound, accurately addresses interesting insights and opportunities informed by research/ analytics findings in partnership with Global Intelligence

LEADERSHIP AND TALENT MANAGEMENT

• Manages account engagements independently, with minimal guidance
• Guides planning resources, assignment of strategic planning staff
• Establishes interpersonal relationships within and outside of department, with focus on building inclusive culture and mentoring colleagues outside of personal relationships
• Promotes the development and advancement of underrepresented groups in team through professional development trainings
• Mentors, coaches and develops direct reports to deliver high performance while supporting personal and professional development goals
• Actively participates in the hiring and onboarding of talent; Supports and develops processes to enhance inclusive hiring practices for team
• Participate in trainings build own cultural competency and ability to lead, coach and develop diverse teams
• Actively participates in office or agency DEI initiatives to attract and retain diverse talent

GROWTH AND BUSINESS DEVELOPMENT

• Responsible for identifying opportunities to expand client engagements in partnership with integrated teams
• Responsible for net new business opportunities

BUSINESS ACUMEN

• Responsible for reviewing, approving draft scopes, allocations and comparison against actuals

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $124,000.00 - $165,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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