Full-Time

Director of Marketing

Confirmed live in the last 24 hours

Melio

Melio

501-1,000 employees

Digital payment solution for small businesses

Consumer Software
Fintech
Financial Services

Compensation Overview

$175k - $205kAnnually

Senior, Expert

New York, NY, USA

Hybrid position requiring 3 days in-office in New York City.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Requirements
  • 8+ years of B2B or B2B2C brand marketing, creative marketing, product marketing or relevant fields of diverse marketing experience required.
  • 5+ years in the financial technology, or payments industry is a must.
  • Exceptional storytelling abilities and expertise in crafting compelling narratives across diverse audiences, communicating complex ideas and inspiring action.
  • Demonstrated success in building, developing, and delivering creative, measurable marketing strategies that drive product features, and new customer segments.
  • Proven experience working with multiple business stakeholders and driving consensus and buy-in across diverse functions.
  • Collaborative mindset and the ability to work effectively with cross-functional teams, ability to thrive in a fast-paced and manage multiple priorities.
  • Strong interpersonal skills, capable of forging and maintaining professional, positive relationships with internal stakeholders and teams.
  • Experience in effectively managing marketing budget and time, and ensuring maximum return on investment.
  • Demonstrated ability to lead, manage, and mentor teams, ensuring the achievement of business goals and individual development.
  • Experience working with SMBs or Accounting Firms or Accountants.
  • Experience in SaaS (Software as a Service) marketing.
Responsibilities
  • Develop and execute Melio's overarching marketing strategy, ensuring market differentiation and overseeing end-to-end feature launches.
  • Lead large creative marketing campaigns that help craft the Melio brand identity.
  • Own customer research and market trend analysis to identify strategic marketing opportunities. Translate insights into actionable strategies and key deliverables.
  • Partner with GTM/Sales, Business Development, and customer-facing teams to create enablement assets and identify marketing opportunities. Oversee the development of comprehensive playbooks and collateral for Marketing and Sales teams.
  • Lead and direct a global team of marketing and creative professionals, fostering innovation and driving successful execution of marketing initiatives.
  • Work closely with the Performance Marketing team to ensure alignment between strategic marketing efforts and performance metrics. Continuously refine strategies based on data-driven insights to maximize ROI and drive business growth.

Melio Payments offers a digital payment solution that helps small businesses manage their finances by simplifying the process of paying vendors and suppliers. The platform allows payments through ACH transfers and credit cards, with the option to defer credit card payments for up to 45 days, aiding cash flow management. Unlike competitors, Melio provides features for expense control, such as role assignments and automated bill payments, while ensuring security for financial details. The goal is to enhance the payment experience for small businesses in retail and e-commerce, improving cash flow and expense management.

Company Stage

Series E

Total Funding

$636.2M

Headquarters

New York City, New York

Founded

2018

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Melio raised $150M in Series E funding, supporting growth through strategic partnerships.
  • Integration with AI-driven analytics enhances cash flow management for small businesses.
  • The rise of digital wallets in B2B transactions offers Melio new flexible payment options.

What critics are saying

  • Increased competition from Amazon Business could lead to dependency risks for Melio.
  • Valuation cut to $2 billion suggests potential investor concerns about market saturation.
  • Rapid expansion may strain resources, leading to operational inefficiencies if not managed.

What makes Melio unique

  • Melio offers a 45-day payment deferral using credit cards, aiding cash flow management.
  • The platform provides free ACH transfers, making it cost-effective for small businesses.
  • Melio integrates with Amazon Business, offering a seamless invoice payment solution.

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