Full-Time

Manager – Acquisition & Retention

Updated on 3/10/2025

Warner Bros.

Warner Bros.

5,001-10,000 employees

Produces and distributes movies and TV shows

Compensation Overview

$66.5k - $123.5kAnnually

+ Annual Bonus + Short-term Incentives + Long-term Incentives + Program-specific Awards

Senior

Burbank, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • At least five (5) years of relevant work experience in digital marketing required.
  • Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience required.
  • Must be able to communicate effectively and tactfully (both verbally and in writing) with individuals at all levels of the organization.
  • Must be able to organize effectively and pay close attention to details.
  • Must be able to work well under time constraints, meet deadlines, and manage multiple tasks and project elements simultaneously.
  • Must have excellent project management skills and the ability to manage complex, multi-channel, and cross functional campaigns.
  • Must have strong analytical skills and the ability to analyze data and use insights to optimize campaigns and improve user experiences.
  • Must have a customer centric mindset and an understanding of meeting customer needs.
  • Proficiency using Microsoft Office software (Word, Excel, PowerPoint, and Outlook) and Adobe Acrobat required.
Responsibilities
  • Map the entire customer lifecycle, identifying key touchpoints and stages (e.g., awareness, consideration, purchase, retention, and advocacy.)
  • Develop a deep understanding of customer behaviors and needs at each stage of the lifecycle. Identify pain points in the customer journey and implement solutions to improve the customer experience and optimize transitions between lifecycle stages.
  • Design and execute targeted campaigns that address the specific needs and behaviors of customers at different lifecycle stages across various channels (performance marketing, social media, CRM campaigns, affiliate marketing, etc.)
  • Segment customers based on demographics, behaviors, and lifecycle stage to deliver more relevant and personalized experiences.
  • Implement dynamic content and automated workflows to tailor messaging, content, and offers to individual customer profiles.
  • Create and manage a lifecycle growth model to ensure cost-effective growth, balancing growth targets, ROI (LTV vs CAC), and spend across all channels.
  • Define, socialize, and educate KPIs for all stages in the user lifecycle and against all business activities.
  • Analyze user data to refine strategies, optimize campaigns, and improve overall customer experience.
  • Regularly report on key metrics, such as churn rate, retention rate, LTV, customer acquisition costs (CAC), etc.
  • Lead cross-functional initiatives with teams across the organization, including Digital Products, Sales & Marketing, Customer Experience, and Global Enterprise Analytics, to deliver on business goals and growth targets.
  • Coordinate with the Digital Products team to ensure that product updates, new features, and improvements are effectively communicated to customers.
  • Performs other related duties as assigned.
Desired Qualifications
  • Experience with subscription businesses strongly preferred.
  • Knowledge of publishing/comic book industry preferred.

Warner Bros. produces and distributes a variety of entertainment content, including movies, TV series, and digital media. Their extensive library features popular titles like "Fury of the Gods," "Black Adam," and "Friends," which are available for purchase or streaming on platforms such as HBO Max. The company generates revenue through box office sales, digital and physical media sales, licensing deals, and streaming subscriptions. Unlike many competitors, Warner Bros. owns a vast portfolio of intellectual property, allowing them to monetize their content across multiple channels. Their goal is to maintain a strong presence in the global entertainment market by diversifying their revenue streams and maximizing the value of their content.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Burbank, California

Founded

1918

Simplify Jobs

Simplify's Take

What believers are saying

  • Nostalgic content like 'The Goonies 2' can drive significant revenue.
  • Cross-platform engagement with characters like Conan boosts merchandise sales.
  • Co-financing agreements help expand production capabilities and mitigate risks.

What critics are saying

  • Competition from Disney's 'skinny bundles' may impact streaming growth.
  • Co-financing with Domain could lead to creative control conflicts.
  • Fan expectations for sequels like 'The Goonies 2' may not be met.

What makes Warner Bros. unique

  • Warner Bros. owns a vast library of iconic films and TV shows.
  • The company leverages multiple revenue streams, including box office and streaming.
  • Warner Bros. engages in diverse licensing agreements for merchandise and video games.

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Benefits

Health Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Holidays

Wellness Program

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