Facebook pixel

Head of Marketing
Confirmed live in the last 24 hours
Locations
Remote • United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Requirements
  • 8+ years of business experience in marketing roles at highly-progressive and innovative B2C companies; start up experience and ability to scale for hyper growth preferred
  • Experience developing and leading an Marketing function with a diverse workforce leveraging brand as a business growth lever
  • Experience in both B2B2C and B2C marketing would be preferred preferably in marketplace and/or DTC
  • Demonstrated success positioning a platform of technical products and services including pricing and go-to-market marketing
  • A proven track record leading and scaling a business with a strong focus on full-funnel digital marketing (customer acquisition, retention, CRM, and marketing automation)
  • Previous startup experience and/or ability to thrive in a fluid environment and willingness to get hands dirty
  • Exceptional communicator and influencer. Should be able to collaborate with other team members to make sure our growth efforts are well executed
  • Talent magnet who can attract great people and build the marketing team. Manage and nurture the team members
  • Strong grasp of consumer insights and a customer-centric mindset. Desire to understand the members' motivations and customer experience
  • Outstanding interpersonal, coaching and strategic thinking skills with the ability to communicate within all levels of the organization
  • Known for building culture with a mission-driven approach
  • Motivated by challenges and bring a positive tone, an eye for solutions and an energy for rolling up their sleeves and doing whatever needs to be done. A problem solver who takes ownership and loves to learn
  • High IQ/EQ. Leads with humility, integrity, and intellect
  • Proven ability to re-prioritize and work quickly and efficiently
  • Attention to detail, multi-tasking, and strong follow-through required
Responsibilities
  • Own the marketing function, including branding, B2B marketing, consumer marketing, growth marketing, marketing operations and content
  • Partner closely with the commercial team to drive demand generation, prospects and future partnerships and support attendance at workshops, conferences, etc
  • Lead and scale the marketing team as part of a larger broader strategy; drive cross-functional outcome focused planning and plans that leverage global strategies, platforms, and content
  • Own top of funnel strategy and execution through industry awareness, content, and product positioning
  • Build and deploy a comprehensive, ROI-positive performance marketing strategy across all channels including paid acquisition, conversion optimization, push and retargeting
  • Build and deploy robust brand positioning and messaging strategy to drive member/customer acquisition and loyalty highlighting transformative impact on our clients'
  • Define, share and implement all CRM marketing strategies and programs that improve personalization and optimize customer experience along all touch points
  • Recruit, mentor and manage a team of marketers and other professionals including content, data analysts, etc
  • Establish success metrics and allocate resources to optimize performance and growth
  • Lead, motivate, and develop an outcome driven team. Create a climate that is conducive to attracting, retaining, and motivating a diverse group of top-quality marketers at all levels
SWORD Health

201-500 employees

Virtual musculoskeletal (MSK) care provider
Company Overview
SWORD Health wants to free 2 billion people from physical pain.
Benefits
  • A stimulating, fast-paced environment with lots of room for creativity
  • A bright future at a promising high-tech startup company
  • Career development and growth, with a competitive salary
  • The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
  • A stimulating environment with room for creativity - fast-paced, fun, and energetic startup
  • A flexible environment where you can control your hours (remotely) with unlimited vacation
  • Access to our health and well-being program (digital therapist sessions)
Company Core Values
  • Do it for the patients
  • Deliver more than expected, always
  • You only fail if you fail to learn
  • Success and failure belongs to everyone
  • Embrace change
  • Stay thrifty