Our Company:
At Cerebral, we’re on a mission to democratize access to high-quality mental health care for all. We believe that everyone everywhere deserves to get the care they need, and are striving to make care convenient and accessible, while tackling the stigmas that surround mental illness.
Since launching in January of 2020, Cerebral has scaled to provide mental health services to more than 700,000 people in all fifty US states. With support from investors like SoftBank, Silver Lake, Access Industries, Bill Ackman, WestCap, and others, and impactful leaders like you, we’ll continue to democratize mental health care and double down on clinical quality and deliver exceptional client outcomes for years to come. With a heavy focus on clinical quality and safety in all that we do, we’ve accomplished excellent outcomes for hundreds of thousands of clients:
- 82% of clients report an improvement in their anxiety symptoms after using Cerebral.
- 75% of clients who report improvement in their depression see improvement within 60 days.
- 50% of clients who initially report suicidal ideation no longer harbor suicidal thoughts after treatment with Cerebral.
This is just the beginning for Cerebral, and we won’t stop building, growing, and iterating until everyone, everywhere can access high-quality, evidence-based mental health care without high costs and/or long wait times. We’re looking for mission-driven leaders who share these values, and we need your help as we transform access to high-quality mental health care in the United States and beyond.
The Role:
The Director of Growth Marketing will be responsible for developing and executing innovative, omnichannel marketing strategies to drive awareness, purchase intent, lead generation, and customer acquisition. If you are a results-driven and strategic growth marketer with experience in creative development and marketing technology implementation, we would love to hear from you. Join us on our mission to revolutionize mental healthcare and make a meaningful difference in the lives of millions of people.
Who you are:
- 7+ years of experience in digital marketing and/or growth marketing.
- Bachelor’s degree in Marketing, or a related field. MBA preferred.
- Demonstrated ability to manage multiple projects through strong prioritization and planning skills and ability to deliver strong polished presentations.
- Proven track record of taking ownership and driving business results through data-driven marketing strategies in a high-growth company.
- Strong understanding of digital marketing channels, including SEM, social media, and email marketing.
- Experience with marketing platforms and CRM systems (e.g., Iterable, Segment) to optimize marketing campaigns and customer lifecycle management.
- Proficient in data analysis and reporting tools (e.g., Looker, Heap) to track and analyze marketing performance.
- Excellent leadership and team management skills, with the ability to collaborate and motivate cross-functional teams.
- Strong analytical and problem-solving skills, with a strategic mindset and ability to translate data into actionable insights.
- Experience in creative development, including overseeing the development of marketing assets and ensuring brand consistency.
- Excellent communication and presentation skills, with the ability to effectively convey complex marketing strategies and results to both technical and non-technical stakeholders.
- Passion for mental health and a commitment to making a positive impact in the lives of individuals struggling with mental health issues.
How your skills and passion will come to life at Cerebral:
- Develop and Execute Growth Marketing Strategy: Collaborate with the internal and external teams to develop a comprehensive growth marketing strategy that aligns with the company’s goals and objectives. Identify key growth opportunities, target audience segments, and channels to drive user acquisition and revenue growth.
- User Acquisition: Lead the development and execution of marketing campaigns across various channels, including digital advertising, CRM, SEM, social media, direct mail, affiliates, podcast, streaming audio/video, partnerships, etc. Continuously optimize campaigns to improve user acquisition, conversion rates, and CAC/ LTV.
- Data-Driven Decision Making: Utilize data analytics and user insights to drive decision-making and inform marketing strategies. Monitor key performance indicators (KPIs) and conduct A/B testing to identify opportunities for optimization and improve marketing performance. Report performance and KPIs to key stakeholders.
- Marketing Technology Implementation and Management: Evaluate, implement, and manage marketing technology platforms and tools to optimize marketing workflows and improve campaign performance. This includes CRM, analytics, data management, and other relevant technologies.
- Conversion Optimization: Develop marketing landing pages to drive relevance and optimize conversion rate, and partner with the Product team on growth roadmap, pricing tests and optimizations to the consumer path to conversion.
- Creative Development: Oversee the creative development process, working closely with the Brand team to develop compelling and impactful marketing assets while ensuring that our brand messaging and visual assets align with our growth goals and resonate with our target audience.
- Cross-Functional Collaboration: Collaborate with cross-functional teams, including product, tech, and analytics, to develop and execute integrated marketing campaigns. Ensure alignment between marketing initiatives and product roadmap to maximize impact and user satisfaction.
- Market Research and Competitive Analysis: Stay up-to-date with industry trends, emerging technologies, and competitive landscape. Conduct market research and competitor analysis to identify market opportunities, stay ahead of industry best practices, and inform marketing strategies.
What we offer:
- Mission-driven impact:
- Shape the future of the #1 largest and fastest growing online mental health care company in the world
- Build a platform that is improving the lives and well-being of hundreds of thousands of people (and counting)
- Join a community of high achievers who have a passion for promoting mental health
- Path to develop & grow:
- Bi-annual performance reviews & opportunities for promotions - as Cerebral grows, so should you. We build your goals together and forge a career path that is right for you
- Remote-first model: Work virtually from anywhere in the US
- Competitive compensation & benefits:
- Total compensation includes equity/stock options
- Medical, Dental, Vision, Life Insurance, and 401k provided to all employees
- Unlimited PTO - we encourage taking the time you need to relax and recharge
- Top-tier wellness benefits and perks, including bi-quarterly mental health days (8 per year), No-Meeting-Wednesdays, holistic monthly wellness stipend, and access to on-demand health & wellness content
- Culture & connectivity:
- Virtual social events (e.g., happy hours) enable us to build a sense of community and connect on a more personal level
- Monthly peer-to-peer recognition allowance via Bonusly allows team members to reward one another for values-aligned contributions
- Optional in-person company retreats provide an opportunity to augment team-building and celebrate our successes together
The national base salary range (OR the national hourly range for nonexempt positions) offered for this position is outlined below. Cerebral is committed to equal pay for equal work; however, business reasons may dictate variations in pay that are attributed to objective factors, such as a candidate’s qualifications and years of experience. Total compensation includes base salary and may include an annual performance bonus and equity/stock options.
National Base Salary Range:
$145,000—$170,000 USD
Who we are (our company values):
- Client-first Focus - relentless focus on advancing the quality of care, clinical experience, and patient safety
- Ethics & Integrity - do what is right and demonstrate ethical principles, even when no one is watching
- Commitment - accountable for fully delivering on commitments to our clients and each other
- Impact & Quality - make a positive impact and deliver high quality outcomes, based on data and evidence
- Empathy - act compassionately, listen to seek understanding, and cultivate psychological safety with clients and colleagues
- Collaboration - achieve our goals together as a united team, strengthened by mutual openness, trust, and diversity of thought
- Thoughtful Innovation - continuously evolve our ability to deliver on our mission, prioritizing long-term, strategic bets over short-term gains
Cerebral is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
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Cerebral, Inc. is a management services organization that provides health information technology, information management system, and non-clinical administrative support services for various medical practices, including Cerebral Medical Group, PA and its affiliated practices (CMG), who are solely responsible for providing and overseeing all clinical matters. Cerebral, Inc. does not provide healthcare services, employ any healthcare provider, own any medical practice (including CMG), or control or attempt to control any provider or the provision of any healthcare service. “Cerebral” is the brand name commonly used by Cerebral, Inc. and CMG.
