Full-Time

Field Marketing Coordinator

Posted on 11/15/2024

Stanley Black & Decker

Stanley Black & Decker

10,001+ employees

Industrial & Manufacturing
Consumer Goods

Entry, Junior

Vancouver, BC, Canada

Part of a dedicated team based in Vancouver.

Category
General Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • College or University degree/diploma in Marketing, Business or relevant area of study
  • Experience with retail events, product demonstration, new product launches
  • Strong communication and interpersonal skills
  • Self-motivated with the ability to work independently, as well as in a group to achieve team goals
  • Strong organizational and time management skills
  • Computer proficient in Word, Excel, Power Point, and Outlook
  • Clean Drivers Abstract required
  • Ability to work Monday-Friday with the occasional Saturday based on business requirements
Responsibilities
  • Local contact for big box retail stores
  • Execute retail events & new product launches
  • Flawlessly execute category work plans for all assigned brands and product categories (i.e. DeWALT, Craftsman, Stanley, to name a few)
  • Achieve weekly and quarterly call cycle goals
  • Develop strong relationships with key account personnel
  • Work effectively with your manager on a weekly/monthly basis
  • Complete all communication requirements with accounts timely and effectively
  • Conduct product knowledge trainings onsite at big box retail locations
  • Working with retail stores to find new and creative ways to merchandise and increase sales
  • Become the liaison between retail stores and internal sales/marketing team
  • Ensure merchandising standards are met in store to maintain strong brand presence
  • Conduct in-store events and demos with retail employees and end users
  • Work with key in store personnel to promote and expand brand exposure
  • Become a product knowledge expert
Stanley Black & Decker

Stanley Black & Decker

View

Company Stage

IPO

Total Funding

N/A

Headquarters

New Britain, Connecticut

Founded

1843

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with WECS Renewables expands distribution in the growing renewable energy sector.
  • DEWALT's initiative provides tool kits to new tradespeople, fostering brand loyalty and addressing labor shortages.
  • Increased demand for eco-friendly tools boosts market potential for DEWALT POWERSHIFT Cordless System.

What critics are saying

  • Emerging tool manufacturers offering cost-effective solutions may erode market share.
  • Rising raw material costs, especially steel and aluminum, could impact profit margins.
  • Skilled labor shortage in construction may reduce demand for Stanley Black & Decker's products.

What makes Stanley Black & Decker unique

  • Stanley Black & Decker integrates WhisperDrive technology, enhancing product innovation and differentiation.
  • DEWALT POWERSHIFT Cordless System reduces CO2e emissions by up to 60%, leading in eco-friendly tools.
  • CRAFTSMAN brand wins seven 2024 Pro Tool Innovation Awards, showcasing product excellence.

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