Full-Time

Head of Product Marketing

San Mateo or Remote

Posted on 9/4/2024

Nexla

Nexla

51-200 employees

Metadata-driven data integration platform for organizations

Data & Analytics
Enterprise Software

Compensation Overview

$180k - $210kAnnually

+ Equity

Senior, Expert

San Mateo, CA, USA

Ability to work onsite in San Mateo office a few times a week.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Data Analysis
Requirements
  • 10+ years in product marketing leadership with time spent in a high-growth startup environment
  • 5+ years in platform software
  • Deep, demonstrated technical knowledge of the products/categories you marketed and the ability to discuss the use cases of your product
  • Strong technical acumen, particularly in data, analytics, BI, and/or infrastructure
  • Demonstrated success in cross-functional collaboration
  • Exceptional storytelling skills
  • Proactive ownership mindset
  • Serve as a player-coach with the ability to take on an individual contributor (IC) role and thrive in day-to-day responsibilities
  • Be responsible for mentoring and coaching product marketers and other marketers on the team
  • Have a data driven mindset and open to testing alternate messages or approaches
Responsibilities
  • Develop and execute data-driven go-to-market plans, including market research, voice-of-customer, competitive analysis
  • Lead messaging and positioning based on market analysis to strategically position the company and drive awareness and pipeline growth
  • Curate impactful content and sales collateral, tailored by persona and industry, to fuel consideration and purchase decisions
  • Collaborate closely with the Product team on launches to manage the GTM plan for feature releases and product announcements
  • Partner with Sales and Customer Success to glean insights, refine messaging and positioning
  • Responsible for sales and SDR enablement for messaging (including sequences) and new campaign launches and competitive analysis
  • Work with Gartner Analysts on positioning and messaging and help infuse Nexla’s POV
  • Collaborate with executive leadership team to prioritize key markets and identify new revenue opportunities
  • Work hand-in-hand with content marketing and demand generation to drive tactical and evergreen campaigns
  • Be responsible for driving consistent messaging across all digital and physical channels

Nexla provides a platform for data integration that focuses on improving scalability, efficiency, and agility for organizations. Its platform allows data engineers and business users to transform and deliver data without the need for unnecessary duplication or points of failure. This is achieved through a metadata-driven approach, which helps users manage their data more effectively as they deal with increasing amounts of data and complex data systems. Nexla operates on a Software as a Service (SaaS) model, charging subscription fees for access to its platform and additional services. What sets Nexla apart from its competitors is its emphasis on using metadata to enhance the efficiency and reliability of data management processes. The company's goal is to provide organizations with the tools they need to handle their data more effectively, ultimately leading to cost savings and improved operational agility.

Company Stage

Seed

Total Funding

$32.6M

Headquarters

San Mateo, California

Founded

2016

Growth & Insights
Headcount

6 month growth

4%

1 year growth

4%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Nexla's acquisition of Fidap enhances its offerings in machine learning-ready datasets.
  • GA support for Databricks Delta Lake expands Nexla's reach in the data integration market.
  • Recognition as a Strong Performer by Gartner boosts Nexla's credibility and customer trust.

What critics are saying

  • Emerging data integration platforms may erode Nexla's market share.
  • Rapid technological advancements may outpace Nexla's current capabilities.
  • Integration challenges from the Fidap acquisition could disrupt Nexla's operations.

What makes Nexla unique

  • Nexla's metadata-driven platform enhances scalability and efficiency for data integration.
  • The company offers a unique internal marketplace for data product discovery and utilization.
  • Nexla's reverse ETL solution operationalizes data from cloud warehouses to applications.

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