ABOUT FANDUEL

FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey , Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE ROSTER

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITION
Our roster has an opening with your name on it

The Media Director will be responsible for leading our media strategy for FanDuel Casino North America. This role will be critical in driving and achieving direct player acquisition and our long-term brand objectives, reporting into the Growth & Retention Vice President. This is an exciting opportunity to manage and develop a best-in-class in house channel management team, across the full channel mix, as well as relevant media agencies.

THE GAME PLAN
Everyone on our team has a part to play

• Lead our media strategy to drive growth against key Casino business objectives.
• Expertly deploy a 9-figure marketing budget through strong media plans which clearly communicate how we will achieve our goals. Ensuring our mix of spend across channels and states is aligned with our broader investment strategy.
• Foster a performance driven culture within media team, ensuring there is a forensic focus on deeply understanding channel performance and working with our acquisition team on ways we can maximize our investment strategy.
• Guide understanding of how our media investment drives our revenue growth and broader impacts through alignment and leadership within our attribution and media mix modelling program.
• Drive deep understanding across media team of the Casino market, customer, and our competitive set.
• Ensure our finger is always on the pulse of changing media landscape and opportunities for new media innovation – ensuring strong communication of any media head winds and their impacts as well as opportunities for growth.
• Form a strong collaboration with analytics teams to create robust test and learn plans to showcase channel incrementality and ensure communication of how we are actioning insights within our broader plan.
• Create strong relationships with third party agencies and platforms ensuring we maximize insights and knowledge to help us create best in class campaigns.
• Communicate and collaborate with brand and creative teams on best practices creative that maximizes effectiveness of channels
• Directly lead a team of ~10, with a strong focus on people management and team development.

THE STATS
What we’re looking for in our next teammate

• Minimum of 8 years of experience leading media planning & execution.
• Marketing experience working on high growth B2C digital only product is strongly preferred i.e online gaming, streaming, e-commerce.
• At least 3 years of management experience preferred.
• Bachelor’s degree preferred.
• Expert in media but able to simplify and communicate complexity to broader audiences.
• Able to work at pace and navigate through change.
• Brilliant collaboration & interpersonal skills – able to manage direct & indirect teams.

PLAYER BENEFITS
We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

• An exciting and fun environment committed to driving real growth
• Opportunities to build really cool products that fans love
• Mentorship and professional development resources to help you refine your game
• Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another 

FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!”  We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.  We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance.  Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!

The applicable salary range for this position is $144,000 - $180,000, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

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