What You’ll Do:

• Execute and optimize paid social campaigns, overseeing campaign budgets and pacing and making continual adjustments to creative, targeting, and bidding to ensure client goals are achieved
• Generate and analyze campaign reports from social platforms and various business systems in order to communicate campaign status and progress
• Provide reporting across various metrics and analytically mine data for actionable insights
• Pre-launch campaign QA and testing of creative functionality and third party trackers to ensure accurate platform implementation
• Understand and implement tracking through URL parameters (i.e. DCM, Sizmek)
• Understand and implement brand safety and viewability tracking
• Work with media partners to ensure accurate platform implementation
• Partner with Account Managers to maintain and support advertiser client relationships and their campaigns
• Collaborate with internal departments for more complex, media builds and ad tech implementation
• Assist with new ad products testing and reporting
• Proactively identify process improvements for business systems and interdepartmental collaborations
• Provide constructive product feedback to managers
• Work cross functionally with strategy and planning teams to share campaign summary performance information in an effort to close reporting loops.

What You’ll Bring:

• The ideal candidate will have a bachelor’s degree with 1-3 years of digital (social) media experience.
• Previous social advertising planning and execution experience
• Experience with web and app Analytics platforms (Google, Adjust, Amplitude, etc.)
• Proficient in excel or google sheets (i.e. Vlookup, Macros, Sumifs, Keynote, Pages, etc.)
• Experience in Bid Management Tools is a plus (4C Insights/Scope, etc.)
• E-commerce, a plus
• Understanding and drawing insights from data
• Explaining your plans and summarizing complex information in a succinct way
• Attention to detail in managing paid marketing initiatives and data reporting
• Excellent analytical, critical-thinking, and problem-solving skills
• Keeping up to date on industry changes and the latest developments in digital advertising
• Work closely with our operations team around the globe to ensure campaigns launch on time and exceed client KPIs
• Communicate any risks to delivery & performance and recommend solutions
• Help communicate expectations to clients
• Research/resolve issues in a timely manner
• A keen eye for detail is an absolute must