Director of Lead Generation
Posted on 9/24/2023
Denver, CO, USA
Experience Level
Desired Skills
Lead Generation
Sales & Account Management
  • Minimum of 8 years of progressive experience in B2B lead generation or demand generation roles, preferably in SaaS
  • Proven track record of developing and implementing successful strategies for proactive lead generation that have driven significant revenue growth, including experience testing/developing new automated strategies for lead generation
  • Prior success leading a globally-distributed management team
  • Strong knowledge of various lead generation channels and techniques, including outbound prospecting, networking, and partnerships
  • Analytical mindset with the ability to leverage data and insights to optimize lead generation campaigns and drive continuous improvement
  • Excellent leadership and team management skills, with a track record of building and developing high-performing lead generation teams
  • Exceptional communication and interpersonal skills, with the ability to engage and build relationships with prospects and internal stakeholders
  • Results-oriented mindset with a focus on delivering measurable outcomes and exceeding lead generation targets
  • Familiarity with CRM systems and lead management tools to track and measure lead generation activities
  • Lead and develop our lead generation team's management, providing coaching, guidance, and support to enable their success
  • Develop and execute a proactive lead generation strategy to identify and research potential customers in the target market segments, utilizing new tooling, creating and iterating on lead finding automations, and allocating human resources to produce the best output
  • Optimize the “top of the funnel” approach and strategy to drive more inbound leads, with a focus on improving the quality of our inbound demand, including (but is not limited to) liaising with Marketing Agency Partner(s) to align our PPC strategy with commercial focus areas, and managing Capterra and other review-site bidding strategies
  • Adapt lead generation strategies to serve global sales efforts and a range of products
  • Implement effective lead qualification processes to ensure the quality and relevance of generated leads before handoff to the sales team
  • Manage our lead enrichment strategies to ensure we have the most accurate and up-to-date information in CRM
  • Continuously explore and evaluate new lead generation channels and techniques, staying ahead of industry trends and adopting innovative approaches
  • Build and nurture strategic partnerships and alliances to expand our reach and generate additional lead opportunities
  • Leverage technology platforms and tools to track, measure, and analyze lead generation performance, optimizing strategies based on data insights
  • Collaborate with commercial leadership to align lead generation efforts with commercial goals, ensuring a seamless handoff and effective lead conversion
  • Track and analyze competitors' market share, staying informed about their strategies, positioning, and key differentiators
  • Create Departmental Objectives and KPIs for the Business Development team that align with company strategy, and communicate these objectives to the function