Full-Time
Director SEO
AEO
RVO Health
1,001-5,000 employees
Delivers health information and provider access
Compensation Overview
$131.3k - $180k/yr
No H1B Sponsorship
Fort Mill, SC, USA
Hybrid
Three days on-site per week required.
Master's
 Growth & Marketing (1) |
|---|
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- 10+ years of experience in SEO, including 5+ years in a leadership role.
- A proven track record of improving search rankings and increasing organic traffic across every stage of the marketing funnel.
- The ability to leverage SEO and artificial intelligence tools to build forecasting models, improve team tool proficiency, develop SEO agentic workflows, and design SEO strategy connected to business goals.
- The ability to prioritize and prune work across the SEO team so resources focus on the right opportunities.
- Discernment in data analytics and the ability to communicate insights and recommendations to senior management and key stakeholders.
- The ability to upskill teams and empower personal growth journeys.
- Strategic thinking and exceptional decision-making skills.
- Leadership and strategic planning skills.
- The ability to communicate and collaborate effectively with diverse stakeholders.
- The ability to seek different perspectives and create space for all voices to be heard.
- The ability to give and ask for feedback regularly with honesty, care, and the intent to support growth.
- Lead, coach, and scale a high-performing SEO team across multiple priorities and brands.
- Develop team-wide SEO strategies across Google, Agentic, and Social search and every stage of the health search journey, based on site performance, SEO data, Google updates, and third-party industry insights.
- Diagnose organic performance issues and guide the team toward solutions to difficult search problems.
- Cultivate strategic partnerships with stakeholders across Product, Engineering, Editorial, Content Operations, Social, go-to-market teams, and DPM.
- Apply industry-specific requirements and best practices in the healthcare and media industries.
- Drive implementation of artificial intelligence, technology, and automation to improve efficiency.
- Monitor and analyze SEO performance metrics, identify opportunities for improvement, and report findings to senior business leadership.
- Use search industry knowledge and experience to shift strategy and team roadmaps based on proactive assessments of search behavior and learnings from core algorithm updates.
- Identify testing opportunities, delegate and train the testing process, and help the team translate test results into scalable recommendations.
- Provide strategic guidance on search engine and behavior trends across traditional Google search, Agentic search, and Social search.
- A Master's degree in Marketing or Communications.
- A proven track record of increasing organic traffic in the healthcare industry.
RVO Health runs a digital health ecosystem that helps nearly 100 million people per month manage health and wellbeing. It provides expert‑reviewed health information, helps users find doctors and hospitals, and connects them with affordable care through its network of brands. The platform delivers reliable health content and offers personalized experiences across its web and mobile sites, guiding users to appropriate providers and savings options. Revenue comes from advertising, provider partnerships, and premium offerings for personalized health management tools. RVO Health differentiates itself with a broad family of brands, a wide reach, and a focus on simplifying health decisions and making care more affordable. Its goal is to make health management accessible, affordable, and easy to navigate for individuals and families throughout the care journey.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Charlotte, North Carolina
Founded
2022
Get referred to RVO Health
See people who can refer or advise you
Simplify's Take
What believers are saying
- Fullspan Health launched October 7, 2025, opening pharma and life-sciences revenue streams.
- RVO acquired Vincere Health in 2026, adding behavior-change capabilities for priority populations.
- Healthgrades still claims America's Best Hospitals rankings, reinforcing consumer trust and search demand.
What critics are saying
- RVO Health sued Keenan Klinger in 2024; contract disputes distract management through 2025.
- Revelio shows headcount fell 10.8% to 873 by March 2026.
- Lower traffic from 2025 to 2026 weakens advertiser leverage and employer-brand credibility.
What makes RVO Health unique
- RVO Health spans Healthline, Healthgrades, Optum Store, and Optum Perks.
- Fullspan Health launched October 7, 2025, bundling patient engagement, adherence, and affordability.
- Ada Health partnership extends symptom triage into RVO's trusted content and doctor-finding network.
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Benefits
Medical, dental, & vision
Life Insurance
Short & Long-Term Disability Insurance
Flexible Spending Accounts
Paid Time Off
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Company News
ustwo brings AI governance to the boardroom with appointment of Google DeepMind executive Simon Bouton. * 1 hr ago ustwo, the global employee-owned B Corp digital product studio, today announced the appointment of Simon Bouton, Chief Experience Officer at Google DeepMind, as its first AI Non-Executive Director. From left to right: Sue Siddall, Simon Bouton and Nicki Sprinz from ustwo. Bouton joins the board to provide independent oversight of ustwo's AI strategy, reflecting the studio's conviction that artificial intelligence has evolved from a technology initiative into a board-level responsibility. The appointment builds on ustwo's AI leadership, including Nayan Jain's appointment as Executive Director of AI in 2024 and Nick Hegarty's elevation to Executive Director of Technology this year. In practice, this board seat will help turn AI investment into durable growth for the brands it partners with, treating AI as a tool in service of people. That commitment already shows up in the studio's responsible AI practices, which includes partnering with the University of Bristol to build PRISM, an open-source IDE plug-in that launched last month, giving software developers directional guidance on the environmental impact of their AI usage. "We're thrilled to welcome Simon Bouton to the board," says Sue Siddall, Chair of the ustwo board. "His tenure at Google DeepMind gives him a rare vantage point on where AI is heading, informed by earned experience, outside the distraction of hype. Having that expertise on the board will be a critical driver for the next chapter for ustwo, one where we're just as disciplined about measuring outcomes for clients as we are about the technology itself." For over a decade, ustwo has helped global organisations like UBS, HSBC and L'Oréal design, build, and scale AI solutions. Recent work includes launching Pi with Mustafa Suleyman, developing RVO Health's AI-powered smoking cessation programme Hope, and creating digital products for chronic kidney disease care with Fresenius Medical Care. "We build digital experiences people stick with. That's been true for more than 20 years and it'll be true when the current AI conversation has moved on to whatever comes next," said Nicki Sprinz, CEO of ustwo. "Simon's appointment is how we make sure any work with AI stays anchored to lasting value for customers, businesses and society, at board level. In a market where product development is increasingly commoditised, the studios that last will be the ones whose AI work is built to endure, not just built to ship." Bouton's relationship with ustwo predates this appointment by over a decade. As Programme Manager at Google DeepMind Health, he worked directly with ustwo to bring a clinical alert app to NHS staff, balancing strict healthcare security standards with the practical realities of clinical workflows. Since then, Bouton has spent over 10 years working alongside Google DeepMind and Isomorphic Labs, including involvement in the origins of AlphaFold, DeepMind's protein-structure-prediction system, which went on to win a Nobel Prize. He has also led DeepMind's collaboration with Stanford's Human-Centered AI institute, studying how AI is reshaping organisational coordination and decision-making. As AI Non-Executive Director, Bouton will advise ustwo's leadership on AI strategy, governance, monetisation models and product-market fit for AI-enabled offerings. "I've worked alongside the ustwo team since 2013, and what's stayed consistent across all those years is their refusal to treat responsibility and ambition as trade-offs," said Bouton. "The work itself is being reimagined right now, not just the tools we use, and having spent my career on the frontier of that shift, I'm less interested in what AI can do today than in what it means for how we'll work two years from now. I'm looking forward to bringing that same scrutiny to the board table." The appointment comes amid a year of global growth for ustwo, including expansion in North America and Latin America, and ongoing investment in AI tooling for its workforce. About ustwo ustwo is an independent, employee-owned global digital product company that designs and builds products, services, and experiences used by millions of people worldwide. With studios in London, Malmö, and New York, as well as remote teams in Portugal and Latin America, ustwo works at the intersection of design, technology, and strategy. A certified B Corp, ustwo creates digital experiences while helping shape a more responsible, sustainable future for technology. Media gallery
RVO Health worked with mPulse to implement a 26-week-long SMS program coupled with a coaching program aimed at increasing member knowledge, confidence and engagement in blood pressure and hypertension management.
McCray joins World of Good Brands most recently from RVO Health, where she was vice president and head of Health Equity & Social Impact across the company's brands including Healthline, Psych Central, Greatist and more.
RV is a diverse portfolio of businesses and brands that help millions of people make lifes most important decisions.