INACTIVE
Full-Time
Digital Marketing Manager
Internet media company
Consumer Software
Legal
Junior, Mid
Auburn Hills, MI, USA
Required Skills
UI/UX Design
Marketing
HTML/CSS
Excel/Numbers/Sheets
Requirements
- Bachelor's degree
- Highly-developed analytical and problem-solving skills
- Build strong relationships with clients and account management
- Experience in managing digital marketing campaigns, writing ad copy, generating reports, and analyzing data
- Proficiency with A/B and multivariate testing
- Be able to adjust personnel resources quickly within the business units based on weekly and monthly campaign performance
- Highly proficient in Microsoft Excel and/or Google Sheets
- 3+ years of experience developing, analyzing, or managing digital marketing campaigns based on return on investment (ROI) is preferred
- Basic knowledge of SEM/Pay-per-click advertising
- Basic knowledge of HTML and CSS coding
Responsibilities
- Digital Marketing Manager will work closely with other members within the team and cross-functionally with other departments
- Prospect and initiate relationships with strategic auto-related product and services companies
- Monitor campaign key performance indicators, and optimize online engagement rates for impressions, clicks, CTR, conversions, revenue, conversion rates, CPC, and CPM
- Use campaign performance metrics to make data-driven decisions
- Coordinate with and provide direction to team members on a daily, weekly, and monthly basis to analyze and monitor the various campaign opportunities
- Promote campaigns through various mediums and channels including websites, email, call centers, SMS and push notifications
- Collaborate across departments and with leadership
- Initiate and monitor A/B and multivariate testing
- Conduct research to propose new, incremental campaign opportunities
- Assist in the development of automated systems for reporting
- Research target demographics for our partners' products and services
- Utilize multiple marketing tools to maximize the effectiveness of campaigns
- Analyze website user experiences (UX), and suggest optimizations
- Perform additional duties as directed by leadership
- Oversee campaign performance for automotive, finance/credit-related products and services, website advertising, and data records
- Initiate programming requests for tool optimizations, dashboard improvements, partner integrations and maintenance
Company Stage
N/A
Total Funding
$303.7M
Headquarters
El Segundo, California
Founded
1998
Growth & Insights
Headcount
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↓ -2%Benefits
Medical, dental, & vision insurance
Life insurance
Short & long term disability
Flexible spending accounts
Credit union membership
Employee assistance program
Paid Holidays
Paid Time Off
Casual Dress
401k plan
INACTIVE