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Full-Time

Associate Creative Director

Performance Marketing

Posted on 8/4/2024

Robinhood

Robinhood

1,001-5,000 employees

Commission-free trading platform for investments

Fintech
Financial Services

Compensation Overview

$133k - $200kAnnually

+ Bonus + Equity Grants

Junior, Mid

Menlo Park, CA, USA + 2 more

Category
Storyboarding
Graphic Design
Motion Graphics
Art, Graphics & Animation
Required Skills
Agile
Marketing
Requirements
  • 2-4 years of experience in a lead level in either a creative-focused agency or in-house at a leading brand, executing projects independently
  • Experience managing end-to-end creative development for advertising assets, with ability to effectively communicate creative concept ideas to designers, writers and editors
  • Solid understanding of consumer behavior and digital marketing trends across social media and CRM
  • Knowledge of performance metrics and experience working with analytics platforms to understand customer data, performance digital marketing analytics, customer segmentation, and testing/optimization techniques.
  • Proven success in developing campaigns across all established and emerging ad platforms including Google, Facebook, Instagram, TikTok, Snap, YouTube, CTV, Email, Podcast and Landing Pages
  • Strategic in defining and meeting the performance marketing data-driven targets, goals, and objectives, with the knowledge of when to course-correct in an agile and effective manner.
Responsibilities
  • Partner with our growth marketing team to ideate and optimize campaigns for revenue generating initiatives
  • Help build a pipeline of fresh / optimized ad creatives including everything from static ads through live-action / short-form video for the Growth team to test regularly
  • Help deliver thoughtful feedback to the internal creative team and external agency partners to effectively execute hard-working creative concept ideas
  • Conduct creative analysis with key stakeholders highlighting test learnings and campaign performance.
  • Continually iterate on our strategy, messaging, and narratives in line with our brand guidelines
  • Serve as a cross-functional partner working directly with Growth, Product, Data Science, etc. and applying those insights to the Marketing strategy to unlock new testing opportunities and audiences
  • Help manage and source external agencies where needed to oversee outsourced creative development

Robinhood offers a platform for trading stocks, options, ETFs, and cryptocurrencies, aiming to make investing accessible and affordable for everyone. Users can trade without paying traditional fees and can invest in fractional shares, allowing them to buy portions of expensive stocks. The company generates revenue through a premium subscription service, interest on uninvested cash, and rebates from trading venues. Robinhood's goal is to empower individuals to take control of their financial futures with a user-friendly trading experience.

Company Stage

IPO

Total Funding

$7.4B

Headquarters

Menlo Park, California

Founded

2013

Growth & Insights
Headcount

6 month growth

2%

1 year growth

6%

2 year growth

-8%
Simplify Jobs

Simplify's Take

What believers are saying

  • Robinhood's expansion into new markets like Hawaii and U.S. territories indicates strong growth potential and increased user base.
  • The acquisition of Pluto and integration of AI capabilities can provide users with advanced, personalized investment insights, enhancing user experience and retention.
  • Offering IPO access democratizes investment opportunities, allowing retail investors to participate in early-stage investments traditionally reserved for institutional investors.

What critics are saying

  • The highly competitive fintech market means Robinhood must continuously innovate to maintain its edge over rivals like E*TRADE and Charles Schwab.
  • Regulatory scrutiny and changes, such as those seen in Hawaii, can impact Robinhood's operations and expansion plans.

What makes Robinhood unique

  • Robinhood's commission-free trading model disrupts traditional brokerage firms by eliminating fees, making investing accessible to a broader audience.
  • The introduction of fractional shares allows users to invest in high-value stocks with minimal capital, a feature not commonly offered by traditional brokers.
  • Robinhood's recent acquisition of Pluto enhances its platform with AI-driven personalized investment strategies, setting it apart from competitors.

Benefits

Well-being - Premium medical, dental, and vision insurance

Family & home life - Parental leave, personal prosperity benefits

Comfort & care - Flexible work from home / office balance, health & wellness stipend

Office life - Catered meals and fully stocked kitchen, commuter benefits

Growth - Education and training, community events, career mentorships

INACTIVE