Full-Time

Director of Product Marketing

Confirmed live in the last 24 hours

Lightspark

Lightspark

51-200 employees

Facilitates Bitcoin transactions for businesses

Senior, Expert

Los Angeles, CA, USA

The position is based onsite at our offices in Culver City, Los Angeles.

Category
Product Marketing
Product
Required Skills
Market Research
Hubspot
Salesforce
Blockchain
Data Analysis
Requirements
  • 8+ years of experience in product marketing, preferably within fintech, blockchain, or payments industries.
  • Proven track record of successfully launching and scaling products in a high-growth environment as well as developing and executing long-term strategies aligned with company goals.
  • Deep understanding of blockchain technology and its applications in payments (e.g., Layer 2 solutions, stable coins, cryptocurrency, payments systems and API integrations).
  • Experience working in global markets or with cross-border payments.
  • Experience with marketing tools like HubSpot, Salesforce, or similar platforms.
  • Analytical mindset with strong data analysis skills to inform marketing strategies and measure success.
  • Proven leadership in mentoring and guiding cross-functional teams to foster collaboration and innovation.
  • Customer-centric approach, emphasizing deep empathy and a focus on addressing pain points through product positioning.
Responsibilities
  • Develop and execute the overall product marketing strategy to position Lightspark as the leader in payments.
  • Define and refine messaging and positioning for all products, ensuring alignment with market trends and customer needs.
  • Conduct comprehensive market research to understand customer pain points, competitive landscape, and market opportunities.
  • Act as the voice of the customer, ensuring insights are embedded across product development and marketing initiatives.
  • Lead all GTM efforts for new product launches, including positioning, messaging, and activation plans across multiple channels.
  • Partner with the product and engineering teams to develop effective launch strategies and ensure timely execution.
  • Drive demand generation programs in collaboration with the growth marketing team to attract and convert customers.
  • Oversee the creation of product marketing materials, such as FAQs, whitepapers, case studies, website content, and sales enablement tools.
  • Build strong cross functional relationships across all departments in particular with Engineering, product, design and sales.
  • Define and track key performance indicators (KPIs) for product marketing efforts, including customer acquisition, retention, and product adoption metrics.
  • Regularly present results, insights, and recommendations to executive leadership.
Desired Qualifications
  • Background in developer marketing or partnerships is a plus.
  • Experience building, managing and developing high performing teams.

Lightspark operates in the digital currency market, focusing on facilitating Bitcoin transactions. The company offers an API and Software Development Kits (SDKs) that enable businesses to integrate Bitcoin payments into their digital wallets or applications using the Lightning Network, which is designed to enhance transaction speed and reduce costs, especially for cross-border payments. Lightspark's technology optimizes payment routes to ensure low-cost and low-latency transactions, while also providing a dashboard for transaction management and a secure environment for data protection. Unlike many competitors, Lightspark targets businesses that lack deep technical expertise, allowing them to leverage Bitcoin's advantages without extensive knowledge. The goal of Lightspark is to make Bitcoin transactions more accessible and efficient for businesses, particularly those engaged in international payments.

Company Size

51-200

Company Stage

Seed

Total Funding

$1.3M

Headquarters

Los Angeles, California

Founded

2022

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with BlockBee and Foxbit expand Lightspark's reach in global markets.
  • Increased interest in stablecoins by major banks could boost Bitcoin integration demand.
  • Lightspark's focus on cross-border payments aligns with growing global payment trends.

What critics are saying

  • Stablecoins like BVNK's could compete with Lightspark's Bitcoin solutions.
  • Bank of America's potential stablecoin entry could increase competition for Lightspark.
  • Regulatory focus on stablecoins may shift preferences away from Bitcoin solutions.

What makes Lightspark unique

  • Lightspark offers robust APIs and SDKs for Bitcoin transactions on the Lightning Network.
  • The company provides a secure system for data protection and transaction management.
  • Lightspark's Universal Money Address (UMA) facilitates international payments, especially in Africa.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

2%
PYMNTS
Mar 5th, 2025
Bvnk Unveils Embedded Wallet To Simplify Stablecoin Payments

BVNK has launched what it calls the first embedded wallet unifying fiat and stablecoins globally. ‍“Stablecoins are redefining how we transfer value around the world, enabling 24/7/365 global payments near-instantly,” the cryptocurrency-to-fiat firm said in a news release Wednesday (March 5). “But they’re not yet seamless for all use cases. And moving money between traditional currencies and stablecoins is still challenging.”. The embedded wallet, BVNK added, is designed to provide better payment flexibility by bringing fiat and stablecoins together in a single platform, offering direct access to blockchains and payment systems like Swift and ACH

PYMNTS
Feb 27th, 2025
Regulation Become Crucial As Stablecoins Push Payments Frontier

The stablecoin market is positioning itself as at the forefront of payments innovation, and that forefront is at an inflection point. On Tuesday (Feb. 25), Bank of America’s CEO Brian Moynihan said in an interview that the bank would “go into” stablecoins if regulation were passed in the U.S., signaling a potential strategic pivot by one of the nation’s largest banks toward digital assets. Bank of America already holds over 80 blockchain-related patents, making it a banking leader in terms of blockchain IP. But the second part of Moynihan’s commentary was crucial: there exist a number of issues that need to be resolved from a regulation standpoint for banks to be comfortable with embracing stablecoins and other on-chain — particularly public chain — solutions

Latest Nigerian News
Dec 15th, 2024
Lightspark Introduces Tech-Driven International Payment Solutions in Nigeria

Esther Oluku United States-based tech company, Lightspark, has unveiled its payment products, Universal Money Address (UMA) and Spark, with a promise to transform international payments for Nigerians and users around

BitcoinKE
Dec 10th, 2024
PARTNERSHIP | Yellow Card and LightSpark Partner to Bring Universal Money Address (UMA) to African Businesses and Consumers

"Africa is the crypto continent, and Bitcoinke is excited to partner with Lightspark to continue its mission of providing financial freedom and easy access to digital assets for people across Africa.

Lightspark
Dec 2nd, 2024
BlockBee Partners with Lightspark for Lightning

Lightspark Group is thrilled that BlockBee (www.blockbee.io) has partnered with Lightspark to bring the Bitcoin Lightning Network to its platform, significantly enhancing payment options for its customers.