Full-Time

Director of Product Marketing

Confirmed live in the last 24 hours

Lightspark

Lightspark

51-200 employees

Facilitates Bitcoin transactions for businesses

Fintech
Crypto & Web3

Senior, Expert

Culver City, CA, USA

The position is based onsite at our offices in Culver City, Los Angeles.

Category
Product Marketing
Product
Required Skills
Market Research
Hubspot
Salesforce
Blockchain
Data Analysis

You match the following Lightspark's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 8+ years of experience in product marketing, preferably within fintech, blockchain, or payments industries.
  • Proven track record of successfully launching and scaling products in a high-growth environment as well as developing and executing long-term strategies aligned with company goals.
  • Deep understanding of blockchain technology and its applications in payments (e.g., Layer 2 solutions, stable coins, cryptocurrency, payments systems and API integrations).
  • Experience working in global markets or with cross-border payments.
  • Experience with marketing tools like HubSpot, Salesforce, or similar platforms.
  • Analytical mindset with strong data analysis skills to inform marketing strategies and measure success.
  • Proven leadership in mentoring and guiding cross-functional teams to foster collaboration and innovation.
  • Customer-centric approach, emphasizing deep empathy and a focus on addressing pain points through product positioning.
Responsibilities
  • Develop and execute the overall product marketing strategy to position Lightspark as the leader in payments.
  • Define and refine messaging and positioning for all products, ensuring alignment with market trends and customer needs.
  • Conduct comprehensive market research to understand customer pain points, competitive landscape, and market opportunities.
  • Act as the voice of the customer, ensuring insights are embedded across product development and marketing initiatives.
  • Lead all GTM efforts for new product launches, including positioning, messaging, and activation plans across multiple channels.
  • Partner with the product and engineering teams to develop effective launch strategies and ensure timely execution.
  • Drive demand generation programs in collaboration with the growth marketing team to attract and convert customers.
  • Oversee the creation of product marketing materials, such as FAQs, whitepapers, case studies, website content, and sales enablement tools.
  • Build strong cross functional relationships across all departments in particular with Engineering, product, design and sales.
  • Define and track key performance indicators (KPIs) for product marketing efforts, including customer acquisition, retention, and product adoption metrics.
  • Regularly present results, insights, and recommendations to executive leadership.
Desired Qualifications
  • Background in developer marketing or partnerships is a plus.
  • Experience building, managing and developing high performing teams.

Lightspark focuses on facilitating Bitcoin transactions for businesses by providing an API and Software Development Kits (SDKs) that integrate with the Lightning Network. This technology allows for faster and cheaper cross-border payments by identifying efficient routes for transactions. Unlike competitors, Lightspark's service-based model enables businesses to leverage Bitcoin without needing deep technical expertise. The goal is to streamline payment processes, making them more efficient and cost-effective.

Company Stage

Seed

Total Funding

$1.3M

Headquarters

Los Angeles, California

Founded

2022

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-2%

2 year growth

4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with Bitso and Foxbit expand Lightspark's reach in Latin America.
  • Introduction of Spark and UMA boosts Lightspark's product offerings and market appeal.
  • Strategic expansion into Africa with Yellow Card highlights growth in emerging markets.

What critics are saying

  • Increased competition from fintech companies like Strike and OpenNode.
  • Regulatory scrutiny in the US and EU could impact cryptocurrency transactions.
  • Technological vulnerabilities in the Lightning Network may affect Lightspark's reputation.

What makes Lightspark unique

  • Lightspark offers a robust API and SDKs for Bitcoin integration on the Lightning Network.
  • The company provides a dashboard for tracking and managing Bitcoin transactions efficiently.
  • Lightspark's Universal Money Address (UMA) enhances global payment solutions for businesses.

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Benefits

Flexible Work Hours