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Social Media Manager
Posted on 2/3/2022
Hurst, TX, USA
Experience Level
Desired Skills
Data Analysis
Public Speaking
Social Media
  • At least 4 - 5 years of direct social media experience with proven track record preferably in retail / fashion and or entertainment / brand franchises
  • Demonstrated experience in digital environments with a focus on social, content and digital campaign development
  • Advanced writing and editorial skills with utmost attention to detail
  • Comprehensive, nuanced understanding of all social platforms, including emerging platforms
  • Creative sensibility and keen eye for look and feel through a lens of pop culture and trends; editorial storytelling experiences a big plus
  • Results-driven with ability to analyze data and deduce implications for social and engagement strategies
  • Strong leadership skills with 2 - 3 years of experience managing multiple direct reports
  • Well-honed public speaking skills with the ability to lead meetings and presentations
  • Highly motivated problem-solver and self-starter; capable of working independently, yet collaboratively, within a fast-paced environment
  • Knowledge of pop culture and entertainment properties is strongly encouraged
  • Oversee strategy and development of all social platforms (TikTok, Instagram, Facebook etc.), including publishing/ editorial calendars and influencer partnerships
  • Social content strategist-development, developing always on programs to launch campaigns
  • Lead social/ influencer content planning and development of assets across social platforms with a focus on storytelling, sensational content and video; collaborate closely with Creative and Brand Marketing to ensure alignment with brand /campaign look and feel
  • Manage briefings/ relationships brand partners, licensors and vendors for all social programs
  • Partner with cross-functional teams to standardize KPIs (e.g., EMV, social following, engagement, conversion etc.), and re-evaluate or audit for new metrics when needed; provide learnings to share insights
  • Track and monitor KPIs in real time to adjust or pivot strategies, tactics and content development as needed; synthesize analytics to inspire new ideas
  • Monitor any and all available competitive data to analyze competitors' effectiveness, in order to stay ahead of the industry
  • Serve as brand's key social strategist and subject matter expert; stay relentlessly up-to-date on emerging and future trends, both within and outside of the industry, to identify or grow business opportunities
  • Understand and advocate early adoption of relevant new platforms and technologies, consistently bringing them to the cross-functional team for brainstorming or execution to further business objectives
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5,001-10,000 employees