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Full-Time

Senior Strategist

Paid Media

Posted on 8/19/2024

Anteriad

Anteriad

501-1,000 employees

B2B marketing solutions using data analytics

Data & Analytics
Consulting
Enterprise Software
Financial Services

Senior, Expert

Greenwich, CT, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
UI/UX Design
Facebook Ads
Google AdWords
Marketing
Data Analysis
Google Analytics
Requirements
  • 5-10 years of digital marketing experience at an agency
  • Exceptional strategic communication skills
  • Ability to see the big picture for clients & Anteriad
  • Experience in setting up and managing paid media campaigns across multiple platforms including Google, Bing, LinkedIn & Facebook in order to maximize ROI
  • Social Media Marketing Expertise: High level of experience using the Facebook Business Manager UI for paid social campaigns and the Google My Business agency UI and LinkedIn
  • Search Marketing Requirements - Exhibit a high level of aptitude within the Google Ads, YouTube Ads and Google Ads Editor UIs
  • Extensive experience managing multiple search campaigns using Google's MCC UI to manage accounts at scale
  • Proven ability to manage multiple accounts on a recurring basis
  • Google Ads Certified (Search and Video), Google Analytics Certification is a plus
  • Proficiency in Microsoft Office: mainly Excel
  • Attention to detail, ambitious, growth minded
  • Ability to recognize patterns of client need/behavior to optimize service and solutions
  • Ability to travel when required (less than 15%)
  • Adapt to changes and manage multiple tasks while exhibiting a strong sense of ownership
Responsibilities
  • Managing strategy for Paid Media accounts, driving value for our clients, ensuring Anteriad’s value-add is always front & center
  • Troubleshooting, creating, managing, and optimizing paid media through Google Ads, Bing Ads, Amazon & others
  • Building and monitoring new Paid social campaigns in platforms like LinkedIn Ads & Facebook Ads
  • Developing, managing and implementing YouTube, Display and Social campaigns
  • Identifying campaign ROI opportunities, monitoring results and strategies implemented across all accounts
  • Clearly communicating KPI/CPA data with clients on a recurring basis to maintain and build relationships
  • Creating unparalleled measurements by joining forces with our Analytics team leveraging proprietary Anteriad data

Anteriad provides B2B marketing solutions that focus on data-driven strategies and analytics to help businesses enhance their marketing efforts. The company collects and analyzes large amounts of data to identify market trends, understand customer behavior, and evaluate campaign performance. This information allows clients to make informed decisions, improve customer acquisition, and increase marketing efficiency. Anteriad differentiates itself from competitors by offering a combination of subscription-based services and customized marketing strategies tailored to individual client needs, supported by a strong team of experienced professionals in data and marketing technology. The company's goal is to empower businesses in North America, particularly in sectors like financial services and high-tech, to optimize their marketing strategies and achieve better results.

Company Stage

Series A

Total Funding

$2.4M

Headquarters

Town of Rye, New York

Founded

2000

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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Simplify's Take

What believers are saying

  • Anteriad's recognition as a Strong Performer in Forrester's B2B Intent Data Providers report and multiple industry awards highlight its market leadership and innovation.
  • The launch of BNZSA inTNT enhances Anteriad's global intent offering, providing a significant performance boost for EMEA-based lead generation programs.
  • The company's steady revenue stream from subscription-based services and bespoke marketing solutions ensures financial stability and growth potential.

What critics are saying

  • The highly competitive B2B marketing solutions sector requires continuous innovation to maintain market position.
  • Regulatory changes in data privacy laws could impact Anteriad's operations and require significant adjustments to their data practices.

What makes Anteriad unique

  • Anteriad's focus on data-driven marketing strategies and advanced analytics sets it apart from competitors who may not leverage data as extensively.
  • Their commitment to data privacy and quality, as evidenced by top honors in Neutronian's AI-Enhanced Data Privacy Scores, provides a significant competitive edge.
  • The multilingual, AI, and human-verified intent solution, BNZSA inTNT, uniquely positions Anteriad in the EMEA market, addressing a gap in compliant multilingual intent data.
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