Full-Time

Client Development Manager – Lead Generation

Posted on 8/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Junior, Mid

London, UK

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Lead Generation
Salesforce
Requirements
  • At least 2 years’ experience in a client facing, partnerships or affiliate account management role
  • Technical knowledge on pixel implementation, tracking solutions via 1st and 3rd party platforms
  • Experience with Salesforce
Responsibilities
  • Implementation of Lead Generation campaigns
  • Management and delivery of campaigns
  • Building strategies, optimisations and reporting on campaign performance
  • Building relationships with brands, agencies, and publishers
  • Delivering against timelines and deadlines
  • Juggling multiple accounts with various priorities
  • Maintaining account performance, account integrations, billing and use of Salesforce
  • Publisher recruitment and working closely with CJ’s Publisher Development Team
  • Daily conversations with publishers to push delivery and increase performance
  • Nurturing client and publisher relationships at all levels
  • Campaign setup for clients, supporting all queries on publisher account setups
  • Working alongside Sales, Client Development, Tech, Business Operations and Lead Generation teams
  • Keeping all parties aware of campaign performance and relevant opportunities to upsell
  • Automation of existing processes to aid the team
  • Identifying where opportunities may lie with growing a campaign
  • Providing creative insights into performance
  • Using creativity for landing page designs, email creatives and overall campaigns setup
  • Providing market best practices

Publicis Groupe focuses on marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The goal of Publicis Groupe is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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