Full-Time

Client Development Manager – Lead Generation

Posted on 8/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global marketing and communications services provider

No salary listed

Junior, Mid

London, UK

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Lead Generation
Salesforce
Requirements
  • At least 2 years’ experience in a client facing, partnerships or affiliate account management role
  • Technical knowledge on pixel implementation, tracking solutions via 1st and 3rd party platforms
  • Experience with Salesforce
Responsibilities
  • Implementation of Lead Generation campaigns
  • Management and delivery of campaigns
  • Building strategies, optimisations and reporting on campaign performance
  • Building relationships with brands, agencies, and publishers
  • Delivering against timelines and deadlines
  • Juggling multiple accounts with various priorities
  • Maintaining account performance, account integrations, billing and use of Salesforce
  • Publisher recruitment and working closely with CJ’s Publisher Development Team
  • Daily conversations with publishers to push delivery and increase performance
  • Nurturing client and publisher relationships at all levels
  • Campaign setup for clients, supporting all queries on publisher account setups
  • Working alongside Sales, Client Development, Tech, Business Operations and Lead Generation teams
  • Keeping all parties aware of campaign performance and relevant opportunities to upsell
  • Automation of existing processes to aid the team
  • Identifying where opportunities may lie with growing a campaign
  • Providing creative insights into performance
  • Using creativity for landing page designs, email creatives and overall campaigns setup
  • Providing market best practices

Publicis Groupe specializes in marketing, communications, and digital transformation, serving a wide array of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creativity to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates its various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Size

10,001+

Company Stage

IPO

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • BR Media acquisition enhances data-driven audience strategies and campaign impact.
  • Expansion into Latin America with Retargetly and Practia indicates growth in emerging markets.
  • Advertise BG acquisition boosts performance marketing capabilities in Eastern Europe.

What critics are saying

  • Increased competition in influencer marketing from firms like WPP and Omnicom.
  • Potential challenges in integrating BR Media's operations with Publicis' global structure.
  • Rapid AI evolution may outpace Publicis' current capabilities against competitors like Accenture.

What makes Publicis Groupe unique

  • Publicis' acquisition of BR Media enhances its influencer marketing capabilities significantly.
  • Strategic expansion into Latin America shows Publicis' targeted growth in emerging markets.
  • Strengthening AI-driven platforms with Wibilong acquisition boosts conversational AI offerings.

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Company News

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Mar 6th, 2025
Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation

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Feb 15th, 2025
Publicis Acquires BR Media for R$ 550M

Publicis announced the acquisition of Brazil's BR Media Group, a leading influencer marketing firm with over 500,000 creators. The deal, valued at approximately R$550 million, aims to integrate BR Media's data technology with Publicis' Epsilon platform, enhancing audience strategies and campaign impact. This move is part of Publicis' strategy to expand in Latin America, following previous acquisitions like Retargetly and Practia.

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